Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery.
It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.
Video is on the rise. In fact, it was one of the key trends highlighted in our 2016 content marketing predictions.
Frankly I’m all for it. The quality of video content has gone through the roof in the last couple of years, and one campaign that deserves a special mention came from St. John Ambulance (SJA) last year.
The campaign, complete with the necessarily bleak title of ‘The Chokeables’ – was so good that it won the video category of the 2015 Masters of Marketing awards.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
As a marketer, when you see that watching a puddle in Newcastle has become the biggest event of the week, it’d be a natural reaction to throw your hands up and question the point of factoring in national days, sports happenings, awards ceremonies and the like when it comes to your brand’s annual content marketing calendar.
But as the 4.4m tweets accompanying the recent Golden Globes shows, events are digital content gold.
Pret-a-Manger created a lot of buzz on social media in 2015 with its mysterious and seemingly-unofficial free coffee giveaways.
If you were a regular at a particular store, or if a barista simply liked your face, you may have received a free coffee.
Many people on Twitter took this pretty seriously, seeing the gesture as affirmation of their good looks or friendly manner (see tweets below).
Well, now Pret is making this official and has added a twist that could turn out to be the most genius piece of marketing strategy of the year.
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something...
In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.
Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products.
I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner.
Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.
In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.
The first week of the new year is almost over. Well done for making it through.
Now give yourself a pat on the back while quietly admitting you spent most of it watching people struggle to walk through a puddle.
But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy digital marketing stats round-up of 2016.
It’s somewhat sad that something as seemingly innocuous as an update to a social media site can cause so much online furore.
Twitter’s recent announcement, in which it said it is poised to increase the tweet character limit from 140 to as much as 10,000, has thrown keyboard warriors everywhere into a frenzy.
Carlsberg's 'Newsroom' felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR.
The multichannel project began in March 2015, underpinned by Fold7, TMS, OMD and CliffordFrench, and went on to win a Masters of Marketing award.
Here are the highlights of a prodigious amount of work and some background on the newsroom project.
Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.
No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow.
From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.