Posts tagged with Social Media

Social media trends in 2018: What do the experts predict?

In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?

Here’s what our esteemed experts predict will be trending in the world of social media in 2018.

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What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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China: Tips for marketers taking a new digital role in the country

Recently, I wrote a piece on what brands should take note of before entering the Chinese market.

However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.

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influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.

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Examining Lego's social success (and how it boosts ROI)

Lego is certainly a great success story.

Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete with video games and other forms of digital entertainment for the attention of a generation that had grown up on technology.

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rod alvarenga

A day in the life of... a social media strategist

Do you spend all day on social media? Would you like to get paid for it?

Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).

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Could Bumble Bizz be a serious challenger to LinkedIn?

Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.

According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. 

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Memes in marketing: Seven memorable examples from brands

The average person reportedly spends nearly two hours on social media every day. 

Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.

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steve bartlett

An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017

In Econsultancy's newly released Top 100 Digital Agencies report, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.

I caught up with Steve to find out what makes him and his agency tick.

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Four ways marketers can increase conversions from social video

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.

However, video can do more than increase general engagement on social platforms themselves. 

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Eniko Tarkany-Szucs

A day in the life of... solutions consultant at Sprinklr

This week we spend a day in the life of Eniko Tarkany-Szucs, solutions consultant at Sprinklr, provider of enterprise social media management software.

If you're looking for a new role yourself, see the Econsultancy jobs board, or take our Modern Marketer quiz.

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Lessons in brand building from Deliciously Ella

There aren’t many people that have created an entire business on the back of a blog, but Ella Mills (aka Deliciously Ella) has done just that.

With four books, three London-based delis, and a range of food products – Deliciously Ella is now a fully-fledged brand in its own right.

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