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Posts tagged with Social Fails

The seven deadly brand sins that can create a social media storm

There are many reasons why brands, of all sizes, become embroiled in a social media crisis and why they get things wrong; no two situations are identical.

However, most social media disasters are rooted in at least one common factor.


The top 16 social media fails of 2013

One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world.

But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media.

I could try to lie and say that I’m doing this so we can all learn valuable lessons from the unfortunate errors of others, but truthfully I just find it quite amusing.