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Posts tagged with Social Commerce

Six things marketers should know about social media in Asia-Pacific

Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.

With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.


Twitter ditches its Buy button, puts focus on retargeting

Eight months after full launch, it seems that Twitter is mothballing the Buy button.

The functionality is available at this time, but not for long, as Twitter is no longer developing the product.


15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.


MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.


Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the 'buy' buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand's own website or social network.


Is Pinterest or Instagram better for driving ecommerce?

Marketers are very aware of the potential that social media holds for ecommerce retailers.

In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.


Facebook wants to turn Pages into shops

The world's largest social network has built a billion-dollar ad business, but its ambitions don't end with advertising.

Now, according to a report, Facebook is upping its social commerce efforts and looking to turn Pages into hubs for shopping.

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How the top five UK ecommerce brands use Pinterest

We’ve written extensively about Pinterest in the past, but seeing as I’m relatively new to the fold I thought it would be a good idea to get my head around this visually pleasing virtual pinboard.

I’m going to focus on how some of the top ecommerce brands in the UK are using the social network to engage with their target customers.

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Tweet-to-order pizza: PR stunt or the future of social?

Hungry for a hot pizza? Starting next week, pizza lovers in the United States will be able to tweet their orders to Domino's, one of the largest national chains.


Is social shopping making a comeback?

At one point social shopping was hailed as the future of ecommerce.

Online shopping was supposed to be moving towards becoming a more social and collective experience, whereby users could share their shopping journeys, mimicking the sort of interaction that occurs in physical stores.

However, despite all of these predictions, true social commerce has failed to really gain traction with consumers or retailers.

Whilst social elements, such as sharing buttons, have been integrated into retail websites, the overall vision of social shopping has not yet come to fruition.


Linking digital audience data to drive conversions

Audience targeting is not new. However, the increasing complexity of the buying cycle now makes it much more challenging to execute.

How can marketers join the dots to find and engage desirable audiences?

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Amazon and Twitter logos

#AmazonBasket: is it anything more than a gimmick?

Amazon has unveiled a new hashtag that allows shoppers to add items to their cart without leaving Twitter.

Known as #AmazonBasket in the UK and #AmazonCart in the US, it marks an interesting step forward in social commerce. But is it really that useful?

Before we answer that question, I thought I’d see how easy it was to setup and use the tool.

The first step is to register your Twitter account with Amazon, which is probably the fiddliest part of the process.

Once that is sorted users simply need to reply using the hashtag to any tweet that includes an Amazon product link.