Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Despite all of the well-documented challenges facing organizations that are trying to take advantage of the rapid rise of mobile, mobile presents what may be one of the greatest business opportunities for many companies.
It's not hard to understand why: there are estimated to be more than 5.5bn handsets in use globally today, making the mobile phone one of the most ubiquitous devices ever.
In developed and emerging nations, a growing number of those phones are smartphones that offer always-on access to the web.
If you are a frequent reader of the Econsultancy blog, you’ll be well aware that mobile is an extremely important channel for marketers.
The ability to target consumers anytime, anywhere, is a massive opportunity for brands and advertisers, so it’s no wonder that mobile marketing investment is predicted to triple in the next four years.
But in order to make best use of the opportunity, advertisers need to understand who is using mobile and what they are using it for.
While it may take a quarter or two to figure out just how well Nokia and AT&T's launch of the Lumia 900 did or didn't go, the device which both companies have bet big on has brought the kind of attention to Windows Phone that Microsoft was certainly hoping for.
That apparently has AT&T's biggest rival, Verizon, taking note.
Regardless of how much money Android has generated (or, more accurately, hasn't generated) for Google, there can be little doubt that Google is pleased with the fact that it owns the second most popular mobile OS in the world.
But the popularity of Android isn't without its problems. Fragmentation, for instance, has always been an area of concern for developers and handset manufacturers, if not for Google.
If you've noticed that smartphone displays seem to be getting larger, there's apparently a good reason for that: size matters to consumers, and bigger is apparently better.
That's according to a study conducted by research firm Strategy Analytics, which surveyed smartphone owners in the U.S. and U.K. about their size preferences.
It's easy to forget about SMS these days. After all, the rise of the smartphone has seemingly made SMS text messaging a thing of the past for many mobile phone users.
But is that really the case? Are smartphones marginalizing SMS to the point where it might be called effectively dead?
The ‘rise of mobile’ has been a hot topic in online for years; however, at the start of 2012 it’s beginning to feel like mobile marketing has finally arrived as a channel worth shouting about both in terms of viability and, more importantly for the bottom line, profitability.
More and more consumers are using smartphones and mobile devices to access content. A whopping 42% of the UK mobile users now operate on a smart phone and 51% have browsed the internet on their mobile devices in the past week.
While 65% of mobile owners routinely use their mobile devices to find businesses for in-store purchases (Source: Google, 2011) a significant 13% of UK consumers have actually made a purchase via a mobile, with a further 19% having used their mobile to compare prices and look at product reviews while out shopping.
This shift in consumer behaviour is having a dramatic impact on the affiliate sector, which has proved in the past to be a perfect testing ground for more innovative advertising models.
With advertisers increasingly investing in viable mobile commerce sites, publishers are utilising the platform as another avenue for increasing revenue.
With this in mind, what steps should advertisers and publishers be taking to increase affiliate traffic and drive revenue through a mobile platform?
Google is now seeing more than 850,000 new Android device activations per day, and Android head Andy Rubin says the search giant will "double down" on Android tablets this year.
But the real key to Android's success could be found in Google's acquisition of Motorola Mobility, which was recently approved by EU and US regulators.
In an effort to compete in the mobile space, Microsoft teamed up with Nokia last year. In a deal reportedly worth billions of dollars, Nokia agreed to "adopt Windows Phone as its principal smartphone strategy" and "help drive the future of Windows Phone."
From Microsoft's perspective, the arrangement was ideal. Without such a partnership, the software giant likely would have had to make an acquisition a la Google.
So is Microsoft's strategy working?
Apple is arguably the most dominant company in the mobile market today, but its dominance doesn't depend on market share. Indeed, America's most valuable company doesn't dominate mobile market share, but it does reap the majority of the profit.
That's obviously not what Apple's competitors want to hear, but it gets worse: Apple is far, far better at keeping its customers, and will increasingly have the opportunity to poach theirs.
Just about everyone in the marketing and technology fields has accepted that mobile and more specifically, the mobile internet, are really, really important. That's true today, and it's only going to be more so in the future.
But many believe that mobile is more than just really, really important; they believe it will be far and away the most important channel as more and more consumers become armed with smartphones.
According to a study conducted by market research firm Ipsos OTX on behalf of Google, that belief has some supporting evidence.
With more and more individuals accessing the web through mobile devices, publishers will increasingly find that they need to offer satisfactory mobile browsing experiences to attract and retain visitors to their websites.