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Private messaging is social's next big ad frontier, but there’s huge potential for these apps to evolve beyond being just another ad platform.
In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.
Our recent bumper update to the Internet Statistics Compendium this month has seen an especially diverse array of data and trends concerning the world of mobile apps.
Check out the mobile report for the best in app-related research released over the last few months, whether you want to glance over the biggest app categories in a certain market, or want to dig down further into how companies are incorporating apps into their marketing strategy.
At Econsultancy’s recent Digital Transformation event it was suggested that businesses could improve productivity by getting rid of email for internal communications.
The theory is that doing away with email saves time as employees aren’t fighting a constant battle with their overflowing inboxes.
Also, your colleagues will think twice about sending frivolous messages or trying to kick tasks down the line if they have to get in touch by instant messenger, which is generally seen as a more personal form of communication.
And perhaps the most obvious benefit is that getting rid of email encourages face-to-face meetings, which can help to improve teamwork and ‘break down silos’ (yeah, I said it).
This is all very good in theory, but what are the alternatives to email? Well here are six alternatives for you to investigate...
2013 will be the year that Microsoft becomes relevant once again.
It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers.
In the next couple of years, firing up a phone call or video chat with a friend on the opposite side of the world may not require you to launch Skype, Google Chat or one of the many programs that let individuals connect over the internet. Instead, you'll be able to communicate with voice and video using nothing more than your web browser.
If and when that day comes, you'll thank technologies WebRTC, which enable real-time communication between browsers. Originally developed by Google and currently supported only in development builds of Google's Chrome browser, companies like VOIP provider Voxeo are demonstrating WebRTC's nifty capabilities and providing a preview of what the future might look like for web-based communication.
Last month at Lithium's Network Conference, Lyle Fong, Lithium's co-founder, reiterated how we have to start to look differently at how businesses use social media for marketing and support.
In order to be successful, the four "gears" of acquisition, engagement, enlistment, and monetization have to all spin equally. But in order to get there, you have to get them moving in a specific order depending on your purpose.
Skype may be the most popular consumer VOIP service in the world, but it faces numerous challenges, not the least of which is getting consumers to want to connect with their friends and family using voice.
So how can Skype convince consumers that there's still no more powerful and effective a way to communicate than with a phone call? The possible answer: remind the world that social networking and texting is a lame way to reach out and touch someone.
Microsoft's $8.5bn acquisition of Skype is its largest purchase, and it puts in to play its vision of a web based on social relationship, location, and application experiences.
Last night, Microsoft Online Services Division President Qi Lu presented the firm's view of the Web's future, which helps put the importance of the Skype purchase into perspective.
Facebook is a social network, yes, but it is also a communication tool. Which is why it makes sense to add "voice" to the platform via a deal with Skype.
Skype may be one of the most important companies on the internet. Not only has it created a way for hundreds of millions of people around the world to communicate cheaply, it's found a way to make a mint doing so.
The company generated $400m in the first half of 2009, most of which came from its SkypeOut offering. But ahead of an IPO that it hopes will raise $1bn, the company is creating some ad inventory in its desktop client.
Cellphone carriers better prepare to understand the meaning of "tyranny of free." Today at Apple's fall product launch, Steve Jobs announced that iPhone and iPod Touch products can now make calls to other Apple mobile devices without the need for a cellphone contract.
It could take awhile for Apple and Google's similarly free voice calling features to go mainstream. But both products point to an ever present threat in the digital world, where free can be a nasty four letter word.
Skype has an interesting business model. The wildly popular internet phone and video service lets people call other Skype users for free, and pay a small fee to dial terrestrial phones. But if everyone started using Skype, the company could put itself out of business. Before that happens, Skype is trying to increase its advertising options.
This week, Skype announced Click & Call Advertising, which converts business phones numbers online into free call links when companies advertise with Skype. Skype might be on to something here.