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Five ways to adapt your travel website to make holidaymakers happy

With 71% of customers expecting assistance when stuck within five minutes, high rates of abandonment, and a diverse range of platforms from which customers can speak, it has never been more important to listen to the voice of your customer.

Indeed, we have collected nearly 1.5m handwritten nuggets of information from almost 400 sites.

So, what niggles the modern day holiday maker? What prevents them from converting? And, most importantly, what can you do to keep them from journeying away from your site and into the arms of your competitor?

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