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Posts tagged with Ser Ps

Bing launches social search, but will anybody use it?

Many expect that search engines will eventually incorporate signals from the realm of social media into the SERPs. There's good reason to believe this: both Google and Microsoft have, for instance, already signed deals with Twitter to access the company's firehose.

But if Bing Social, "the first search experience" based on both the Twitter and Facebook firehoses, is any indication, social search is going to have an uphill battle.


Google Caffeine: the most refreshing Google update ever for SEOs?

Need a Caffeine boost? After much anticipation and discussion, Google's latest 'big update' is officially here.

Unlike many major Google updates, which include alterations to the factors Google uses to rank pages, Caffeine instead represents an update to Google's web indexing system. The result: Google says Caffeine "provides 50 percent fresher results for web searches than our last index."


Gilt Groupe and Groupon avoid SEO, but maybe they shouldn't

Private sales and group buying are two of the hottest trends in ecommerce today, and two of the hottest companies in these markets are Gilt Groupe and Groupon.

Yesterday, my colleague Meghan Keane wrote about how companies like Gilt Groupe and Groupon were largely avoiding SEO. Somewhat interestingly, however, they're not avoiding paid search.


It's official: Google incorporates website speed into your ranking

Most online publishers already know instinctively that a slow-loading website isn't a good thing. After all, who has the time to browse around a website on which pages take forever to load? Not a lot of people in today's fast-paced world.

Google knows that, and after it dropped a hint late last year, has followed through on its plans to incorporate website speed into its ranking algorithm.


Eyes don't lie: consumers cold to real-time results so far

If you listen to the tech set, you might think that real-time is one of the most important areas search engines should be focusing on. The search engines themselves do too.

Google, Bing
and Yahoo have all done deals with Twitter to acquire real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.


Are Google's SERPs getting too messy?

Google might as well have been called Simple. Back when Google was a new entrant in the search engine market and larger competitors were cluttering up their homepages with as much content as could be aggregated on a single page, Google took a different approach and offered internet users an alternative: a clean, if not sparse, homepage that focused on one thing -- search.

Relatively-speaking, that homepage hasn't changed much in the past decade. But what has changed: Google's SERPs.


Bing keeps cooking up new recipes for vertical search

The 'verticalization' of search continues. Bing, which already serves up specialized search results for verticals including travel and shopping, is adding another niche to its portfolio: recipes.

Its new recipe results pull in data from popular recipe websites and give searchers the ability to display and filter recipe results via a recipe-specific interface. The goal, obviously, is to give consumers searching for their next home cooked meal one more reason to use Microsoft's 'decision engine'.


Scotland Yard crackdown exposes Google's flaws

British police have shut down more than 1,200 websites selling fake designer clothing in jewelry in the past week. And along with those websites, they've taken out some of Google's top results.

Thanks to a tweet tip, the aftermath of Scotland Yard's crackdown can be seen with a Google UK search for 'ugg boots'. As I write this, no less than seven of the top 10 results on the first page for this search are inaccessible. One of the websites that can't be accessed includes the top-ranked site: okuggboots.co.uk.


Google: expect a Caffeine jolt after the holidays

Google's Caffeine update is coming. Billed by Google as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions", Caffeine is not your regular Google update.

When Caffeine was announced, Google did something it had never done before: it offered up a sandbox so that the public could preview search results with Caffeine and provide Google with feedback. While that sandbox is no longer available, you won't have to wait long for your Caffeine jolt: according to Google's Matt Cutts, Caffeine is coming after the holidays.


The five biggest myths about Google

On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its 'side projects', just about everything Google does creates interest.

Google's prominence, not surprisingly, has led to the creation of many myths. Here are my top five.


Six inconvenient truths about SEO

You've probably seen them: programs claiming to teach you how you can use SEO to boost your Google rankings and in turn build a successful internet business that runs on cruise control. All for the low price of $49.95.

While such programs almost always fall into the 'scam' category, there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in 'newbie' circles. Here are six of them.


Search experts weigh in on Google and Bing's real-time deals with Twitter

Twitter's deals with Microsoft (Bing) and Google have the blogosphere and Twittersphere abuzz. 'Real-time search' has been a hot topic in 2009 and there has been much speculation on Twitter's strategy vis-à-vis the real-time search opportunity. It appears that we now know what that strategy is: sell firehose access to the Twitter stream to the search engines and let them do what they do best.

The Bing and Google deals could be significant. Depending on what Bing and Google decide to do with their Twitter firehose, internet users could potentially see SERPs that are heavily influenced by Twitter activity, which would mean that SEOs will have to deal with Twitter as a 'ranking factor'. Of course, nobody knows all of the details yet, which is why I thought it would be worthwhile to see what experts and observers are saying about the deals.