Posts tagged with Ser Ps

Google: our search results sucked in 2000

Have you started questioning the quality of Google's search results? You've probably noticed that a lot of people have been lately.

Before you start asking too many questions, however, Google's Matt Cutts wants you to take into consideration a fact you may not know: Google really wasn't all that good in 2000.


Google versus Microsoft: the gloves are off

Google and Microsoft are rivals, and they have been for some time. Everybody knows that. But what was previously a healthy rivalry between two of the most prominent names in technology increasingly looks like a bar-room brawl.

Earlier this week, the two companies became involved in a very public spat that created a social media spectacle and led TechCrunch's MG Siegler to write, "Wow, Microsoft and Google are punching each other in the face right in front of us."


Blekko bans content farms, but should Google follow suit?

Blekko may not be a big player in the search space, but the upstart search engine is trying to make a name for itself by playing up its focus on eliminating web spam and content farms from its SERPs.

The company's timing couldn't have been better: Google is increasingly criticized over the quality of its search results, and many say the search market's 800 pound gorilla isn't doing enough to crack down on those who look to game it for profit.


Google, Demand Media and the value of content

As consumers, techies and the media trade some of their infatuation with Google for the latest crop of super-hot web upstarts like Facebook, the world's most dominant search engine is finding that more and more people are pointing out its flaws.

The quality of Google's SERPs have increasingly come under question, with some complaining that Google isn't doing enough to weed out web spam and low-quality content that ranks well but doesn't offer consumers much value. I am one of those who have been highly critical of Google's capabilities in these areas.


Does Google Instant have a brand bias? Maybe not, but...

Since Google launched Instant, there have been numerous claims that Instant has a bias towards brands. In October, for instance, Siddharth Shah of Efficient Frontier Insights observed that "of the 26 letters in the alphabet, 21 have brands as the first suggestions."

Based on this, he suggested that Google Instant is "going to make brand key words more expensive, increase impression volumes by 30% - 40%."


What you can learn from the web's most unscrupulous merchant

Last Friday, the New York Times detailed the antics of a gentleman who may be a contender for the web's most unscrupulous merchant. Unlike other unscrupulous merchants, including the lazy, the flaky and the scammy, "Mr. B" has taken great pride in his unsavory -- and potentially criminal -- treatment of customers.

Many of the responses to the New York Times piece have centered on Google's role in Mr. B's online business, which sells eyewear online. That's because Mr. B worked his site up the rankings by taking advantage of the fact that many of the complaints being posted about his business online were generating valuable backlinks despite the fact that these backlinks, of course, were not really positive signals.


Google bias: caught red handed?

Google's dominance in search stems from a lot of things. One of the biggest contributors to that dominance is the perception that Google's algorithm is capable of delivering relevant, high-quality results. Those results, Google has repeatedly told the world, are as objective and unbiased as is possible.

But is that really true? According to Harvard Business School assistant professor Ben Edelman, the answer is 'no'.


How far should Google go with its 'brand' boost?

Google loves brands. Google's Vince update was referred to by many as 'the brand update' because major brands seemed to benefit most from it.

That Google would seek ways to incorporate 'brand equity' into its algorithm is not entirely surprising. After all, in many cases, there's an argument to be made that the websites of recognized brands are more likely to offer Google's users what they're searching for when it comes to particular queries.


SEO is dead. Again

It seems like every few months, somebody declares SEO dead. Its latest funeral was held yesterday.

This time around, its eulogy was written by Ben Elowitz, co-founder of web publisher Wetpaint. According to Elowitz, it's all about social.


Does your SEO understand Google's Webmaster Guidelines?

Many SEOs make a lot of claims. Some, of course, are entirely legitimate. And others fall under the snake oil category.

But here's a claim you probably haven't yet come across: "I have read and understand Google's Webmaster Guidelines." Interestingly, however, this basic claim might be something you should look for.


Is Instant a distraction from Google's flaws?

Google Instant certainly ranks as one of the biggest user experience changes Google has implemented since it launched Google search more than a decade ago. And for that reason, it has attracted a lot of press attention, and sparked a significant amount of conversation among search experts.

But is Google Instant really little more than a convenient distraction that masks Google's flaws? Some are essentially arguing just that.


What will Google announce today?

The "boisterous doodle" on the Google homepage is excited about the week ahead, and the week ahead starts with a Google search event at the Museum of Modern Art in San Francisco later today.

What's on the agenda? Google isn't saying much. The company has told invitees that it's an event "you won’t want to miss" and indicated that it will be sharing its "latest technological innovation" and an "inside look at the evolution of search."

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