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Posts tagged with Seo

Are backlinks still important for achieving high Google rankings?

For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings. 

So how important are they now?

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10 of the most interesting digital marketing statistics from this week

Five per cent of people don’t believe the weekly Econsultancy digital marketing stats round-up is the best thing to grace the internet since someone put special effects over that Star Wars Kid video

But when we studied that 5%, 98% turned out to be malicious bots while the other 2% were simply put off by these rambling, irrelevant and frankly unamusing intros.

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Improve your mobile search ranking in three simple ways

Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices. 

This trend towards mobile is set to continue in the coming years, so it is vital that marketers understand how to succeed in this channel and the different approaches required vs. marketing to desktop users. 

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twins

Two examples of how Google penalised resellers for duplicate content

As an identical twin, duplication is a topic close to my heart. 

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

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A content manager’s practical guide to doing just enough SEO

As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival.

The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘"right, I’m going to do some actual SEO today."

Well having done what I consider to be the basics for a little while, I thought I’d share them.

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Is Google playing fair in search?

How much do you really know about Google and how it ranks websites?

You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?

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Four successful retail and ecommerce campaigns with ROI

With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. 

Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.

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Three incorrect SEO generalisations that could damage your business

Disclaimer: I'm an SEO practitioner. I have an interest in arguing the point that SEO is still valuable.

Hear me out though and I'll explain why jumping on any variation of the 'SEO is dead' bandwagon is likely to cause major problems for your website’s visibility in organic search results.

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How High Street brands can avoid errors with their store locators

Online store locators are critical for bricks and mortar brands, so why are so many making fundamental errors that significantly hamper their performance in local search?

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How Google defines ‘quality content’

Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. 

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Is user experience important for a higher Google ranking?

You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   

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Penalisation for personalisation: Google, dynamic content & SEO

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.

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