Posts tagged with Seo

What is the true state of New Zealand’s digital & SEO industry?

A few months ago an Econsultancy contributor gave his views on the state of the digital industry in New Zealand.

The post focused on four main issues, which I didn't entirely agree with. 

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12 practical content tips from Google's Page Quality guidelines

Google's unabridged Page Quality rating guidelines were released in November 2015.

Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.

So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.

It by no means covers everything in the guidelines, but references those bits that caught my eye.

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How fintech & niche brands continue to disrupt the financial search market

The explosive emergence of price comparison websites and money advice websites has made for grim reading for many traditional banking brands.

But, are these brands starting their digital fight back and seeing positive movement in their favour?

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Why online retailers should focus on mobile this Christmas

All marketers should now be aware that mobile is increasingly overshadowing desktop in many areas, and it seems retail searches during Christmas is one of them. 

Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone. 

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16 thought-provoking digital marketing stats from the past week

Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.

So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week. 

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ecommerce

Predicting the biggest ecommerce trends in 2016

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.

If you want to try our other flavours, we've done SEO, contentprogrammatic advertising and UX.

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SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

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The biggest content marketing trends of 2015

It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.

That's right, I’m talking about content

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seo

What were the big SEO trends of 2015?

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO.

We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

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Four reflections on New Zealand’s digital industry from an international traveller

Twelve months ago I handed in my notice at a UK digital marketing agency and packed my bags to explore the wider world in which we live.

After several months in Asia, touring temples and burning on beaches, I settled into a digital marketing role in Queenstown, New Zealand.

It was actually the appeal of a ski season that attracted me to this buzzing town, but I was fortunate enough to have a skill set that was useful to local businesses.

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International ecommerce: Four things to consider when venturing into foreign markets

In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.

We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.

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John Lewis black friday offers

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

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