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Posts tagged with Seo

chain

A guide to maximizing the impact of internal linking

Let's start with an internal link. 

So, here's why internal linking is important.

But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?

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Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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A complete guide to SEO for university websites

Digital marketing and SEO are becoming a higher priority now that universities are finding that they live in a much more competitive environment.

Historically universities haven’t prioritised ranking their courses highly in search engines.

6 comments
metamorphoses

Three ranking factors SEOs cannot agree on

I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth. 

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.

8 comments
black friday

Black Friday: US sites ranking well in Google UK results

Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.

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black friday

SEO & Black Friday: How are brands preparing their landing pages?

We've been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.

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Are backlinks still important for achieving high Google rankings?

For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings. 

So how important are they now?

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10 of the most interesting digital marketing statistics from this week

Five per cent of people don’t believe the weekly Econsultancy digital marketing stats round-up is the best thing to grace the internet since someone put special effects over that Star Wars Kid video

But when we studied that 5%, 98% turned out to be malicious bots while the other 2% were simply put off by these rambling, irrelevant and frankly unamusing intros.

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Improve your mobile search ranking in three simple ways

Part of my job at Econsultancy is collating digital marketing stats from across the web each week, and one of the most frequently cited points is that a rapidly increasing share of total online activity is happening on mobile devices. 

This trend towards mobile is set to continue in the coming years, so it is vital that marketers understand how to succeed in this channel and the different approaches required vs. marketing to desktop users. 

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twins

Two examples of how Google penalised resellers for duplicate content

As an identical twin, duplication is a topic close to my heart. 

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

3 comments

A content manager’s practical guide to doing just enough SEO

As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival.

The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘"right, I’m going to do some actual SEO today."

Well having done what I consider to be the basics for a little while, I thought I’d share them.

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Is Google playing fair in search?

How much do you really know about Google and how it ranks websites?

You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?

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