Posts tagged with Seo

16 thought-provoking digital marketing stats from the past week

Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.

So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week. 

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ecommerce

Predicting the biggest ecommerce trends in 2016

Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.

Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.

If you want to try our other flavours, we've done SEO, contentprogrammatic advertising and UX.

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seo

SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

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The biggest content marketing trends of 2015

It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.

That's right, I’m talking about content

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seo

What were the big SEO trends of 2015?

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO.

We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

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Four reflections on New Zealand’s digital industry from an international traveller

Twelve months ago I handed in my notice at a UK digital marketing agency and packed my bags to explore the wider world in which we live.

After several months in Asia, touring temples and burning on beaches, I settled into a digital marketing role in Queenstown, New Zealand.

It was actually the appeal of a ski season that attracted me to this buzzing town, but I was fortunate enough to have a skill set that was useful to local businesses.

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International ecommerce: Four things to consider when venturing into foreign markets

In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.

We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.

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John Lewis black friday offers

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

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The 10 best US digital marketing stats we've seen this week

Buckle up: we’re back with another dose of our weekly US digital marketing stats round-up.  

This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more. 

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Why it's time to leave old-school SEO behind

The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. 

SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.

These strategies have largely belonged to webmasters and programmers.

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handshake

10 Econsultancy blog posts that will make content writers more employable

If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.

Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).

Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.

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chain

A guide to maximizing the impact of internal linking

Let's start with an internal link. 

So, here's why internal linking is important.

But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?

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