{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Seo

150+ killer SEO tips

Here at Econsultancy we like to figure out what makes Google tick, not least because we know what it’s like to be on the end of a Google blackout (which ain’t pretty, and causes headaches).

We recently published an update to our hugely comprehensive SEO Best Practice Guide, which contains 300+ pages of in-depth tips to help you climb the search engine rankings*. If you need the detail then I recommend you download and print it out for future reference. 

In addition we have also published many SEO ‘tips’ posts over the years, and I thought I’d collate a bunch of the more popular ones for your viewing pleasure. Get some...


Changing consumers, challenging times

As consumers, we are all extraordinarily powerful these days. The wonderful web offers us the chance to hunt out the very best bargains, to research our purchases thoroughly and to read up on what other consumers have to say about products.

It's an excellent time to be a shopper and service user, but for retailers and service providers this presents many new challenges. Some businesses have embraced the way the web has transformed their customer base but others have been slow in catching up.


Joining the SEO and PPC dots

Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa.


Is SEO the 'goal hanger' of internet marketing?

Subbuteo PlayerPrepare yourself for a very loose football analogy... apologies in advance. If natural search (SEO) were a football player, I bet it would be the guy who hangs around the 6 yard box tapping in the goals.

The goal hanger may not be contributing much to the build up play, yet is happy to take all the plaudits for scoring; happy to receive the player of the month awards and can be seen regularly signing autographs. 

Why am I saying this? It's no fault of the player. In fact, without him the team would not achieve the same results and he is absolutely instrumental to achieving the overall success. But what about all the craft and skill of the build up play? The hard tackling and running off the ball to help win back possession? A lot of this usually goes unnoticed.


How to be good in the world of SEO

The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically.


The links you don't want indexed by the engines

web linksAn important part of successfully managing your search engine optimisation targets is to nudge the search results your way when it's in your control. To help you achieve this target, there are some links you should prevent from getting indexed by the engines to begin with.

Firstly, because they offer little or no user experience benefits, secondly because they might get indexed instead of the desired content and lastly because preventing the engines from crawling unnecessary pages will reduce your bandwidth costs.

Here are few links you really don't want indexed:


Has Gocompare been given another Google penalty?

It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name.

A search on Google UK for 'Gocompare' returns only third party sites on the first page, and you have to go all the way down to page six of the search engine to find the official site.


Working words: How to write for SEO

I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.

However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.

I am going to remedy that today. Please comment if you have any questions or additions.


10 free SEO tools you should bookmark

Whether you're new to SEO or an experienced consultant we all prefer automated tools, free when possible, which make our life just a bit easier at times and allow us to spend more time on the creative elements of the SEO work. By successfully using these tools and others, you'll be able to concentrate on what you do best.

Below are some of my favorite tools which I normally recommend on my blog to support your SEO work:


Supermarkets missing out on an SEO opportunity?

The number of searches for store opening times and related terms spiked over the Easter weekend, as people looked to see if it was worth a trip to the local supermarket, but retailers aren't making the most of these searches.

Robin Goad from Hitwise has been looking at the number of searches for these terms, finding that Tesco, Asda and Sainsburys all featured in the top ten.


Simple SEO strategies for soaring up the SERPs

As a search engine optimisation (SEO) professional, I naturally believe the best way to secure good placement in the search engine results pages (SERPs) is to invest in the services of a good SEO agency. However, that does not mean there are not a number of steps a company can take on its own.

What can a company do by itself to help it rise in the results? Here are some simple SEO strategies you may wish to employ as a starting point for your site...


Seriously stupid socialising: how to ruin writing

Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.

Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.

Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.