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Prepare yourself for a very loose football analogy... apologies in advance. If natural search (SEO) were a football player, I bet it would be the guy who hangs around the 6 yard box tapping in the goals.
The goal hanger may not be contributing much to the build up play, yet is happy to take all the plaudits for scoring; happy to receive the player of the month awards and can be seen regularly signing autographs.
Why am I saying this? It's no fault of the player. In fact, without him the team would not achieve the same results and he is absolutely instrumental to achieving the overall success. But what about all the craft and skill of the build up play? The hard tackling and running off the ball to help win back possession? A lot of this usually goes unnoticed.
The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically.
An important part of successfully managing your search engine optimisation targets is to nudge the search results your way when it's in your control. To help you achieve this target, there are some links you should prevent from getting indexed by the engines to begin with.
Firstly, because they offer little or no user experience benefits, secondly because they might get indexed instead of the desired content and lastly because preventing the engines from crawling unnecessary pages will reduce your bandwidth costs.
Here are few links you really don't want indexed:
It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name.
I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.
However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.
I am going to remedy that today. Please comment if you have any questions or additions.
Whether you're new to SEO or an experienced consultant we all prefer automated tools, free when possible, which make our life just a bit easier at times and allow us to spend more time on the creative elements of the SEO work. By successfully using these tools and others, you'll be able to concentrate on what you do best.
Below are some of my favorite tools which I normally recommend on my blog to support your SEO work:
The number of searches for store opening times and related terms spiked over the Easter weekend, as people looked to see if it was worth a trip to the local supermarket, but retailers aren't making the most of these searches.
Robin Goad from Hitwise has been looking at the number of searches for these terms, finding that Tesco, Asda and Sainsburys all featured in the top ten.
As a search engine optimisation (SEO) professional, I naturally believe the best way to secure good placement in the search engine results pages (SERPs) is to invest in the services of a good SEO agency. However, that does not mean there are not a number of steps a company can take on its own.
What can a company do by itself to help it rise in the results? Here are some simple SEO strategies you may wish to employ as a starting point for your site...
Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.
Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.
Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.
There's no two ways about this, Google and the other search engines have their favourites. I'm sure you've seen it all before, either working for your client or evaluating your competition. There are a number of sites in every niche, whatever content they publish they rank well whether or not the content is optimised, has any inbound links and without really trying too hard.
You, on the other hand might have worked hard to rank for that content, have got some great natural links, lots of buzz but you've got little to show for it. What you don't know is that these websites have managed to reach a high trust level with the search engines which helps their content rank highly.
SEO for online retailers is the process of improving a website potential in order to gain more organic non-paid traffic from the major search engines. Normally, SEO uplift doesn't happen overnight and it can take a long while to rank well for non brand key terms.
The rule of thumb is this: the more competition a relative term has, the harder you'll find it to rank for the term. With that said, you've got to start somewhere and there at least 50 ways I can think of to improve your SEO.
Search engine optimisation (SEO) and the online marketing sector as a whole may not present the most ethically challenging jobs in the world but it does offer a few moral predicaments.
We may not need to wrestle with thorny moral debates on the nature of
personhood or seek to justify wars, but we are still challenged
regularly by everyday small moral queries, which I suppose is true of
Here are a few of the routine debates an SEO executive may encounter. Let me know if you think I have missed any and we can furrow our respective brows and thrash it out in the comments page.