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Posts tagged with Seo

How to use Google Analytics to track telephone leads

Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.

27 comments

Social Media Engagement - Good habits are hard to start!

Typically, the hardest thing about a "habit" is to try and stop it... it takes 21 days at the least, apparently. Habits are viewed as negative; the word is usually being associated with vices and things that are bad for you.

Well, have you ever thought about how to start a habit? One that is good for you and your business?

Having worked with a number of organisations to help them integrate the social web into their existing customer communications strategy I've learnt that the hardest thing isn't the ideas, the approach or the social medium to use; the hardest and biggest challenge is "change". There is a definite requirement for businesses to adopt and adapt; they need to own and be responsible for managing the social media engagement and not to treat it as separate channel. Some great ideas have crashed and burned because of this, so here are a few ideas to help organisations thinking about; or those who are struggling with their whole social media engagement approach.

17 comments

Is the BBC finally using hyperlinks?

Having experimented with various ways of linking out, it looks like the BBC may finally be using good old hyperlinks to send readers to external websites.

This was spotted by techchuff, via Twitter, which remarks that the 'Google juice is being sprayed like champagne at an F1 podium', and indeed, the links appear to be passing on PageRank, which hasn't always been the case with the BBC.

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How to impress the different search engines

There are many tactics used to drive a website up in the search rankings and they all have benefits with the various search engines.

But each of these engines uses a different algorithm to determine which pages should rank highly, so how can you impress each of them?

3 comments

18 observations on Twitter and SEO

I’m not one of those people who claims that social media doesn’t do anything for your search results. On the contrary, I think it absolutely helps SEO.

For some, any notion that Twitter could influence your search rankings was blown into smithereens when it was revealed that Google pays no attention to links from Twitter. Call the cops!

That kind of thinking totally misses the point, because Twitter is a network of networks. Yours and mine, for starters. And I bet you that they’re overlapping right now, if you’re reading this and also active on Twitter. People talk beyond the virtual walls of Twitter. The network effect is an almighty thing when it’s in full swing. Raising awareness in a meaningful and relevant way is what Twitter is all about, as far as our business is concerned.

In any event, Twitter can also directly affect Google rankings for you in a positive way, starting with universal search...

19 comments

Can a single tweet create a tidal wave?

Somatica Twitter waveEver started a round of applause? if you have, you'll understand that weird sense of satisfaction you get by doing so. In fact, I've sometimes felt the need to tell people about it. How sad is that!

A much better game is to see if you can actually achieve the last clap of a round of applause; my six year old daughter wins that game every time.

Anyway, can a single Tweet have a similar contagious effect? Is there something that can be done to enhance its attractiveness. make it retweetable and build up a crescendo of intense internet noise?

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Should I buy PPC ads if I rank organically?

Picture this, you've optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimisation (SEO) has really paid off.

So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted the site's natural optimisation, didn’t you?

24 comments

No-cost marketing for hobbyist sites

Online marketing may be low-cost but it often isn't no-cost, and for a number of charity and hobbyist websites this is a problem.

The advice provided through sources like Econsultancy, or my own SEOptimise blog, offers help in maximising budgets and doing more for less. But what about organisations that don't have any budget to start with, what can they do?

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The social media paradox: success & time.

Successful social media engagement for online businesses requires a lot of creative thinking, time and effort. Initially, the balance is tipped in favour of hard graft, dedication and eureka ideas and then you start to see some results. Better results and more followers means more time required to interact effectively with them.

A slippery slope or a stairway to heaven? Should we be spending all this time in the social web? Or is it time to take a step back and put the social media hype into perspective? 

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Are Google's UK search results broken?

There has been some discussion lately on Twitter and elsewhere, about Google's UK SERPS being 'broken', with some anomalous results appearing, and non-UK sites ranking higher than they perhaps ought to for some search terms. 

I've been asking the opinions of a few SEO agencies on the issue, and the consensus is that there are some issues here that Google needs to look at...

30 comments

Making the most of mobile advertising

More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.

The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".

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10 reasons why Google and SEO should NOT be regulated

10 reasons why Google and SEO should NOT be regulatedTechcrunch has just published an article called: “The Time Has Come To Regulate Search Engine Marketing And SEO.” The author requested anonymity for fear of a Google blackout (OR WORSE) and “doesn’t want his company associated with the post”. Fair enough – you wouldn’t want those men in green, red, yellow and blue suits to come a-knockin’.

The upshot of the article is basically that the government should step in and smite these bastards until they are sore. Too much power! We’ll show you! “The industry can’t be left to its own devices…”

Now that Google is properly grown up and employs a vast number of staff, it has undoubtedly moved into the world of ‘being a corporate’. Corporate practices do not sit easily with Google’s founders, nor many of its staff, but a company of that size needs to be run a certain way. And with scale comes responsibility, as well as the ‘corporate’ tag. And corporates are clearly a major threat to the world as we know it.

So the downside of achieving scale extends far beyond the realms of the business itself. Now that Google is king of search, almighty and powerful, questions are being asked about whether it is good, as per the company motto, or evil. Some people think it is too much of a force to be left alone...

18 comments