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Online marketing may be low-cost but it often isn't no-cost, and for a number of charity and hobbyist websites this is a problem.
The advice provided through sources like Econsultancy, or my own SEOptimise blog, offers help in maximising budgets and doing more for less. But what about organisations that don't have any budget to start with, what can they do?
Successful social media engagement for online businesses requires a lot of creative thinking, time and effort. Initially, the balance is tipped in favour of hard graft, dedication and eureka ideas and then you start to see some results. Better results and more followers means more time required to interact effectively with them.
A slippery slope or a stairway to heaven? Should we be spending all this time in the social web? Or is it time to take a step back and put the social media hype into perspective?
There has been some discussion lately on Twitter and elsewhere, about Google's UK SERPS being 'broken', with some anomalous results appearing, and non-UK sites ranking higher than they perhaps ought to for some search terms.
I've been asking the opinions of a few SEO agencies on the issue, and the consensus is that there are some issues here that Google needs to look at...
More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.
The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".
Techcrunch has just published an article called: “The Time Has Come To Regulate Search Engine Marketing And SEO.” The author requested anonymity for fear of a Google blackout (OR WORSE) and “doesn’t want his company associated with the post”. Fair enough – you wouldn’t want those men in green, red, yellow and blue suits to come a-knockin’.
The upshot of the article is basically that the government should step in and smite these bastards until they are sore. Too much power! We’ll show you! “The industry can’t be left to its own devices…”
Now that Google is properly grown up and employs a vast number of staff, it has undoubtedly moved into the world of ‘being a corporate’. Corporate practices do not sit easily with Google’s founders, nor many of its staff, but a company of that size needs to be run a certain way. And with scale comes responsibility, as well as the ‘corporate’ tag. And corporates are clearly a major threat to the world as we know it.
So the downside of achieving scale extends far beyond the realms of the business itself. Now that Google is king of search, almighty and powerful, questions are being asked about whether it is good, as per the company motto, or evil. Some people think it is too much of a force to be left alone...
You may have noticed that no one buys mere goods or services these days, they buy the experience.
When I attend my gym, the company isn't just worried about providing me with decent equipment and classes; it wants to ensure my experience is as good as it could be.
Aren't legal judgements supposed to be based on legal precedent? Apparently not for prominent US Judge Richard Posner, whose opinions on how to save the newspaper industry are being met with slack-jawed incredulity from just about, well, everyone.
Writing on his blog, Posner posits that what's killing newspapers are links. That's right, links:
Here at Econsultancy we like to figure out what makes Google tick, not least because we know what it’s like to be on the end of a Google blackout (which ain’t pretty, and causes headaches).
We recently published an update to our hugely comprehensive SEO Best Practice Guide, which contains 300+ pages of in-depth tips to help you climb the search engine rankings*. If you need the detail then I recommend you download and print it out for future reference.
In addition we have also published many SEO ‘tips’ posts over the years, and I thought I’d collate a bunch of the more popular ones for your viewing pleasure. Get some...
As consumers, we are all extraordinarily powerful these days. The wonderful web offers us the chance to hunt out the very best bargains, to research our purchases thoroughly and to read up on what other consumers have to say about products.
It's an excellent time to be a shopper and service user, but for retailers and service providers this presents many new challenges. Some businesses have embraced the way the web has transformed their customer base but others have been slow in catching up.
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa.
Prepare yourself for a very loose football analogy... apologies in advance. If natural search (SEO) were a football player, I bet it would be the guy who hangs around the 6 yard box tapping in the goals.
The goal hanger may not be contributing much to the build up play, yet is happy to take all the plaudits for scoring; happy to receive the player of the month awards and can be seen regularly signing autographs.
Why am I saying this? It's no fault of the player. In fact, without him the team would not achieve the same results and he is absolutely instrumental to achieving the overall success. But what about all the craft and skill of the build up play? The hard tackling and running off the ball to help win back possession? A lot of this usually goes unnoticed.
The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically.