Posts tagged with Seo

Foundem vs Google redux: it was a penalty! And search neutrality is at stake, dammit!

In August last year I wrote an article called Foundem vs Google: a case study in SEO fail. Foundem had been complaining about Google, due to its lowly search rankings.

My article was based on a story published in The Guardian, which pretty much sounded like a big bunch of sour grapes to me. As such I called out Foundem, which didn’t appear to be doing an amazing job of SEO best practice.

But Foundem insisted that The Guardian article had been heavily edited, claiming that the newspaper’s lawyers didn’t want it to use words like ‘penalties’ and ‘whitelisting’ in the article, when referring to Google. Big, scary Google.


Five things you need to do online in 2010

If sorting out the corporate website is your ambition for 2010, it can be pretty difficult to know where to start and what to prioritise. After all, you’re bound to have a budget to stick to. So where should you start?


Free your blog comments from SEO and improve your SEO

This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.

I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...


Seven sensational SEO tips for ecommerce sites

For the first of my guest posts for Econsultancy I wanted to take a step beyond the generic, oft-rehashed ‘SEO tips’ (you know, things like “include keywords in your page titles” and “create great content”) and contribute something based on my experience of working across a number of e-commerce sites. 

Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue.

So here are seven ways to help transactional e-commerce sites boost their search rankings...


What would a Tory government mean for SEO?

Although it’s by no means a sealed deal, it’s very possible that in the 2010 election, the government will change and the Conservatives will lead the country. What might that mean for our industry?


Google Real Time search: the experts' view

Google has started rolling out real time search, which has lots of potential implications for brand reputation and SEO, as well as paid search.

I've been asking some of the UK's search and social media experts for their opinions on how Google's real time search will affect brands and SEO...


How to build relationships with blogs

Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.


A journalist’s guide to SEO

Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.


How often should you review your SEO strategy?

It doesn’t matter how well your search engine optimisation (SEO) strategy is working for you, it’s always worth taking the time to revaluate and see if it could be doing better. Your returns might be impressive, your strategy masterful, but in these times of tightened budgets, you need to be confident that every penny you spend is worth it.


Search marketing stats round up

Here's a selection of recent search stats, taken from a range of sources, including Econsultancy's Search Marketing Statistics document, which forms part of the Internet Statistics Compendium, and other reports...


How SEO complements your PR

Search engine optimisation (SEO) is part of your public relations (PR), not just some geeky addition to your website.

When I’m discussing SEO with a new client, understanding their wider PR campaign is essential to my planning. So why do so many firms see SEO as some website add-on, rather than a developing, often creative enhancement of their PR work?

I think it’s because SEO execs tend to be technology fiends, while PR staff tend to be arts graduates with a passion for creativity – there doesn’t seem to be much middle ground.
Yet it’s essential that PR works closely with an SEO team to make sure both budgets are working as hard as they possibly can and complementing each others’ work.
I've previously talked about how social media marketing should be looked at from both an SEO and PR perspective, but here are a few key ways in which PR and SEO working together can enhance a company’s online presence dramatically.


3am site goes from swearing off SEO to keyword stuffing in 3 months

The Daily Mirror's gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.