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Posts tagged with Seo

Lifting Google rank using social conversations

You can manipulate a website's rank on Google during a social media campaign using conversations that do not contain links. Whether this is an intentional ranking factor by Google, or just a quirk, it moves social media well and truly into the SEO space.

Some of the best things are discovered by accident. This happy accident discovered in Google’s ranking system has the potential to change how we use social media for search engine optimisation (SEO).

19 comments

SEO: The beautiful game

Online marketing and world class football have a lot in common, really. No, I don’t mean that it’s mostly done by men or that we all drink too much beer. I mean that a well-planned marketing campaign has a lot in common with a tactically-minded football team.

I’ll admit this may be a tenuous way to illustrate how a good marketing campaign works but, thanks to World Cup fever, football metaphors are everywhere, so here is mine.

4 comments

Search market report reveals increase in PPC and SEO spending

UK firms have been increasing their investment in paid search and SEO over the last 12 months, though lack of internal resources is the biggest problem affecting the success of search marketing.

These are some of the findings of the Econsultancy Search Engine Marketing Benchmark Report 2010, sponsored by Guava, which is based on a survey of more than 500 client-side digital marketers and agencies.

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Dixons cocks up online execution of its exclusive iPad deal

This blog post is partly a public service to those wanting an iPad, and partly a walkthrough of how to screw up an exclusive deal by making a complete pig's ear of your website execution. 

First the public service: Here's how to find stores with iPads or ipad stock levels (note the careful use of anchor text to help Google understand the linked to pages are relevant to those words).

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Three killer tactics for creative link building

Are you stuck in a rut with your link building programme? I'm in a sharing mood today so I thought I'd lift the lid on a selection of creative link building tactics I’ve been having success with...

9 comments

Top 12 books every SEM needs to read

There’s no substitute for hands-on experience when it comes to online marketing but if you want to really rise above the competition, you’ll devote some time to reading insights from the experts.

I often tweet and share blog posts that have inspired or informed me, and now I want to highlight some of the books I think are most helpful and accessible.

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Smart marketers — and consumers — are looking for deals outside of search

Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.

For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model.  Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.

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How do you write good copy for your website?

Copy, copy, copy. Not a Labour Party election slogan but an ode to the all important words that help elevate your website above the masses and improve on-page engagement and conversion.

Website copy plays a crucial role in informing your visitors, presenting your values and directing people to take actions, not to mention giving a boost to your SEO efforts.

But what is good copy? Is it copy that raises your search engine visibility? Or words that extol your virtues as the next laureate? 

In my latest attempt to open myself to professional and personal slaughter, this blog explores the qualities of good web copy, linking to useful articles written by respected copywriters. I don't claim it to be definitive but the intention is to open a discussion about what good copy really is.

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Do other search engines matter, or just Google?

In a recent conversation with a client, I was asked: “Does it really matter if I buy ad space in Bing and Yahoo! search results? Doesn’t everyone just use Google?”

This got me thinking. In terms of organic search, following SEO best practice will help you rank in other search engines and not just the mighty Google. So a well-optimised page will score highly with all the major search engines.

But what’s best when it comes to buying paid ad space alongside search results? Should all your budget and analytical efforts be focused on Google?

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Q&A: Crispin Sheridan on how SAP integrates search & social media

Crispin Sheridan SAP

Crispin Sheridan, the senior director of search marketing at global software software giant SAP shares the strategy and the meticulously-tracked results of his company's highly successful initiative to integrate SEO with social media channels - resulting in a 2.5X boost in conversion rates.

Q: How did SAP come to decide to integrate search with social media?

A: We had a search team in place, obviously, and had grown search significantly over the space of about five years.  Then there started to be a lot of buzz in the company about social media. People started to think, 'Well, this is really applicable to my area. Is this something I could or should be doing?" It seemed very logical to us that there was a fit between search marketing and social media marketing. Was there something we could do to pilot something to all the executives who were beginning to ask us,"Is this real? Is this important? Is this something we should be pursuing?"

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How can UK businesses improve their SEO in Russia?

Russia’s government last month announced possible plans to launch a national search engine, their aim being to have tighter control over filtration, and to ensure the ‘safe access of information’.

The venture would set them back around $100m (around £65m), and it would be a long and lengthy process to overtake the market leader Yandex, who currently holds 62.8% of the market share in Russia.

Despite the plans being questionable, the announcement does bring to attention certain aspects of the Russian search market.

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Tips for planning multi-language websites

Having a global channel literally at our fingertips obviously does not mean that our message is being understood globally. Whilst some organisations have made much progress in resolving the issues of acting globally online, for others it remains a complex problem.

So what should a company be thinking about when considering the globalisation of its website? 

9 comments