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Posts tagged with Seo

Q&A: InfluenceFinder's John Straw on how SEO is changing

John Straw InfluenceFinderJohn Straw is CEO of InfluenceFinder, which has launched a tool which enables search marketers to analyse backlink data and build a list of influential websites which are providing valuable links. 

InfluenceFinder has been using Econsultancy as a test subject, and soft launched at SMX London recently. 

We've been speaking to John about InfluenceFinder, recent changes to Google's algorithm, and why he thinks that SEO needs to become more like PR... 


Is Google planning to kill SEO?

dead-linksOne of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for likely linking targets, while writers take extra care to add in as many blue words as possible in the hope of a little linklove reciprocation.

It’s often a major aspect of the job for anyone who works online, and can be something of a labour of love.

Of course, there’s no solid, standard way of linking out. If only there was a dedicated expert body who could help out.

Someone like Google maybe?


'Like-baiting' FTW as Facebook eyes search

Facebook is now part of the search engine market, and with a massive connection infrastructure already in place and a new take on SEO, the company could be set to give both Google and rivals Bing a run for their money in the very near future.


Lifting Google rank using social conversations

You can manipulate a website's rank on Google during a social media campaign using conversations that do not contain links. Whether this is an intentional ranking factor by Google, or just a quirk, it moves social media well and truly into the SEO space.

Some of the best things are discovered by accident. This happy accident discovered in Google’s ranking system has the potential to change how we use social media for search engine optimisation (SEO).


SEO: The beautiful game

Online marketing and world class football have a lot in common, really. No, I don’t mean that it’s mostly done by men or that we all drink too much beer. I mean that a well-planned marketing campaign has a lot in common with a tactically-minded football team.

I’ll admit this may be a tenuous way to illustrate how a good marketing campaign works but, thanks to World Cup fever, football metaphors are everywhere, so here is mine.


Search market report reveals increase in PPC and SEO spending

UK firms have been increasing their investment in paid search and SEO over the last 12 months, though lack of internal resources is the biggest problem affecting the success of search marketing.

These are some of the findings of the Econsultancy Search Engine Marketing Benchmark Report 2010, sponsored by Guava, which is based on a survey of more than 500 client-side digital marketers and agencies.


Dixons cocks up online execution of its exclusive iPad deal

This blog post is partly a public service to those wanting an iPad, and partly a walkthrough of how to screw up an exclusive deal by making a complete pig's ear of your website execution. 

First the public service: Here's how to find stores with iPads or ipad stock levels (note the careful use of anchor text to help Google understand the linked to pages are relevant to those words).


Three killer tactics for creative link building

Are you stuck in a rut with your link building programme? I'm in a sharing mood today so I thought I'd lift the lid on a selection of creative link building tactics I’ve been having success with...


Top 12 books every SEM needs to read

There’s no substitute for hands-on experience when it comes to online marketing but if you want to really rise above the competition, you’ll devote some time to reading insights from the experts.

I often tweet and share blog posts that have inspired or informed me, and now I want to highlight some of the books I think are most helpful and accessible.


Smart marketers — and consumers — are looking for deals outside of search

Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.

For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model.  Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.


How do you write good copy for your website?

Copy, copy, copy. Not a Labour Party election slogan but an ode to the all important words that help elevate your website above the masses and improve on-page engagement and conversion.

Website copy plays a crucial role in informing your visitors, presenting your values and directing people to take actions, not to mention giving a boost to your SEO efforts.

But what is good copy? Is it copy that raises your search engine visibility? Or words that extol your virtues as the next laureate? 

In my latest attempt to open myself to professional and personal slaughter, this blog explores the qualities of good web copy, linking to useful articles written by respected copywriters. I don't claim it to be definitive but the intention is to open a discussion about what good copy really is.


Do other search engines matter, or just Google?

In a recent conversation with a client, I was asked: “Does it really matter if I buy ad space in Bing and Yahoo! search results? Doesn’t everyone just use Google?”

This got me thinking. In terms of organic search, following SEO best practice will help you rank in other search engines and not just the mighty Google. So a well-optimised page will score highly with all the major search engines.

But what’s best when it comes to buying paid ad space alongside search results? Should all your budget and analytical efforts be focused on Google?