Posts tagged with Seo

AbuseRank: reputation monitoring takes centre stage in SEO

I've just picked up the latest improvement to Google's algorithm and thought 'oh dear!'. Online reputation monitoring just took centre stage in SEO once again.

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Two channels. One search. Zero excuses.

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums, and therefore fail to acknowledge that search is one medium and not two and should be managed as such for maximum return.

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Lessons I've learned from clients, competitors and colleagues

I think you have to love learning in this game. When the parameters change as quickly and as frequently as they do, you have to want to keep ahead of things.

I don't know whether it's cause or effect that the people you meet in SEO particularly are inquisitive and curious and typically have a lot to teach you.

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International e-commerce: three things to consider

One of the challenges of e-commerce is international expansion, and how exactly one goes about it. There are complications around websites, language, SEO, tax and how to integrate with back end systems.

We have spent a lot of time working it out here at Flowers HQ, as we now service not only the UK flower delivery market, but also those of France, Germany, The Netherlands and Belgium. Here are three of the key areas to think through before you embark on your international roll out:

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Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.

This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.

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Five reasons your clients hate you

I meet a surprising number of prospective clients who confess to having thoroughly disliked their previous SEO agency.

Many of them have simply run into the charlatans our sector unfortunately attracts, but I have encountered quite a few companies which have had decent optimisation work done on their behalf.

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Seven signs your SEO agency is living in the past

The whole world of digital marketing is maturing but it’s still hugely dynamic, particularly in the world of search marketing. 

This makes it an exciting time to be involved in the sector but does mean more and more agencies and practitioners are being left behind, clinging to what used to work and sticking with habits even if they aren’t doing anyone any favours. 

But how can you spot one of these search marketing laggards, who have fallen so far behind? 

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Google Instant means linear targeting of search results

As an SEO, my fear is that some cunning paid search guru is going to steal my clients' business before searchers get to my handiwork. So now I have to optimise earlier words. The early word gets the worm?

What this means is targeting across the keystrokes in linear fashion from first letter until the search is either complete or a relevant result set presented. With everyone flapping about the who's and why's of Google Instant there are some of us thinking about how to game the system.

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Google Instant: the search experts' view

Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? 

I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...

Google Instant1

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Google Instant will change — not kill — SEO

Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results. 

Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated. 

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17 killer SEO slides from the 2010 Seattle mozinar

London Pro SEO training seminar 2010Long before we were involved in running the first London Pro SEO seminar, I was a big fan of the ones SEOmoz ran in Seattle. I spoke there in 2008 and learned lots of great SEO tips, and also about how I needed to up my game every time I present.

It was inspirational to see the quality of advice given and the actionable tips and tricks that seasoned professionals were sharing.

The 2010 version was just as valuable, and I wanted to share the top tips from the event, this year and decided to do that by sharing the top slides from the two days' presentations.

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Why PRs can be better link builders than SEOs

I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.

Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.

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