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The whole world of digital marketing is maturing but it’s still hugely dynamic, particularly in the world of search marketing.
This makes it an exciting time to be involved in the sector but does mean more and more agencies and practitioners are being left behind, clinging to what used to work and sticking with habits even if they aren’t doing anyone any favours.
But how can you spot one of these search marketing laggards, who have fallen so far behind?
As an SEO, my fear is that some cunning paid search guru is going to steal my clients' business before searchers get to my handiwork. So now I have to optimise earlier words. The early word gets the worm?
What this means is targeting across the keystrokes in linear fashion from first letter until the search is either complete or a relevant result set presented. With everyone flapping about the who's and why's of Google Instant there are some of us thinking about how to game the system.
Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing?
I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...
Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results.
Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated.
Long before we were involved in running the first London Pro SEO seminar, I was a big fan of the ones SEOmoz ran in Seattle. I spoke there in 2008 and learned lots of great SEO tips, and also about how I needed to up my game every time I present.
It was inspirational to see the quality of advice given and the actionable tips and tricks that seasoned professionals were sharing.
The 2010 version was just as valuable, and I wanted to share the top tips from the event, this year and decided to do that by sharing the top slides from the two days' presentations.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place. On today's internet, just about everybody has a printing press, and the little guy has equal opportunity to distribute a message. The best, we're often told, will rise to the top.
Of course, anyone who is involved with user-generated content and the popular web services through which user-generated content is shared and promoted, eventually learns that the internet isn't as democratic as it's supposed to be.
Baidu is far and away the most popular search engine in China, but how does it differ from Google?
Here are eight simple tips to get you started with Baidu SEO...
If your company is new to search engine optimisation (SEO) then you need to remain in control of the work that’s being done, whether you’re using an agency or you’ve hired someone in house.
Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:
It’s essential to understand what influences website visibility in search engine results. Algorithms update frequently and strive to provide the best customer experience, so the demands on website owners to match this aspiration has increased accordingly.
Site optimisation is more than pure SEO: it is a blend of technical, marketing and customer service skills that aim to satisfy the demands of search engines and customers.
A couple of weeks ago I was invited along to an event organised by the Charted Institute of Public Relations, discussing whether the PR industry had missed a huge opportunity to get into the lucrative SEO industry.
As is often the way, the offline event was triggered by sequence of blog posts and tweets, on the subject. Those I particularly recommend reading are from Andrew Bruce Smith, where he compared SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview.
Being a search marketer who had seen myself going into PR while I was in university, I was interested to hear what the industry thought. It was a very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.
A lack of awareness and knowledge of the benefits search engine optimisation means that 60% of SME marketers are not currently investing in SEO.
These stats are from dotSEO's Naked SEO report, which contains the results of a survey of marketers from small businesses, as well as a benchmark study of the top 50 SME websites in the UK, as identified by The Times.
A few highlights from the report after the jump...