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Posts tagged with Salary Survey

The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

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money

Should female content specialists be worried by our salary survey?

Our new Careers and Salary Survey 2016 looks at the earnings of digital specialists versus general marketers.

4,300 people responded to the survey from across marketing, advertising, digital and design, including client-side and agency-side individuals and consultants.

Here are some of the bits that stood out to me, why some content specialists could be worried and women are still disadvantaged.

You can download the full results here.

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Help marketers get paid what they’re worth (and maybe win £250)

Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016. 

Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.

Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers. 

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salt

Am I being paid the right salary for a marketer?

My boss emailed me today.

He said: 'Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research'.

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How marketers can convince their organisations to take more risks

As part of our Skills of the Modern Marketer research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.

Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data - in order to be well positioned within the broader organisation.

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Three revealing insights from our new Salary Survey Report 2015

Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.

Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.

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Are we on the cusp of a new golden age for marketing?

Our recent Salary Survey 2015 made for somewhat depressing reading.

I was amazed at the continuing size (21%) of the gender gap in terms of average pay. But it wasn’t that so much as a certain despondency and lack of oomph that came through the data.

Most marketers feel underpaid, they feel that the function is not ‘understood’ internally, and more than a quarter are unhappy in their jobs. 

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Marketing salaries are on the rise: stats

It's a good time to be a senior marketer, with the average salary of a marketing director rising by 14.4% over the last 12 months. 

According to Marketing Week's Salary and Career Survey 2014, senior marketing director's pay packets increased from £75,345 to £86,165 on average. 

The survey of 3,000 marketers found that the news was less cheerful for mid-tier marketers though, with an average increase of 3.6%. 

Let's take a closer look at the stats... 

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