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Posts tagged with Rule Of 3

Rule of 3

How to use the 'Rule of Three' to increase email ROI

How Goldilocks, Aristotle and The Three Stooges can increase your email results...

The rule of three is one of the oldest in the book. Aristotle wrote about about the three unities in his book Rhetoric: dramatic unity of time, place and action.

Simply put, people tend to easily remember three things, thus making your messages sticky and engaging.

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