Posts tagged with Roi

Twitter offers up audience insights to advertisers

In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.

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Google result for mobile friendly home page

Mobilegeddon one month on: five rules of thumb

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site.

One month on, what's actually changed?

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Onken Yogurt - Just Good News

Social ROI: how to measure the value of social media

Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.

The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.

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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

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official blog

Six case studies that prove content marketing ROI isn't fictional

I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.

However it can still be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase.

However there are methods of proving the value of content marketing to an organisation, as highlighted by these case studies.

And for more on this topic, download our content marketing periodic table or the skills matrix.

And head over to our new(ish) Case Study Database if you need further real world examples...

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speed imperative report

57% of marketers using faster email technology report higher conversion rates

Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. 

However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems.

The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how much impact the ease and speed of use of email marketing technology has on the channel's success.

The research also explores what is the dollar value of a faster-to-use email system in return on investment terms? How is email list growth affected by the responsiveness of email technology? How do most email marketers divide their time between nine key activities, and how should they be allocating it for maximum success?

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2014: The year content marketing finally grows up?

As we draw closer to the end of 2013, not a day goes by without someone committing a feverish 'future of content marketing' post into the marketing blogosphere.

According to these digital soothsayers, next year we are destined (doomed?) to see more native advertising, more video content, more renewed commitment to ‘story first’ strategies, and so forth.

Sound familiar?

These are all strategies and techniques you could have read about in 2012, 2011 and 2010. The truth is content marketing has been around for over a hundred years, but there are many who would be happy for it to remain in its predictable, boring and samey infancy.

To be quite blunt, content marketing in 2014 needs to grow up.

Here’s how I’d like see content marketing mature over the next year...

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How to recognise a content marketing agency

Content marketing is now a £1bn industry, so say the CMA. 

But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?

The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media.

And yet, it’s the agencies with print publishing backgrounds that have found themselves at the forefront of content marketing. 

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linkedin

How good are LinkedIn's new analytics?

Thanks to a series of recent updates concentrating on content and usability, LinkedIn is becoming a more important part of the social marketing mix for many companies.

In order to more efficiently prove the value of company pages, the business network has recently rolled out a new series of company page analytics that allow you to more accurately gauge the impact of your content.

Let’s take ‘em for a spin...

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The five don'ts of social media ROI

There's been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure?

At a #socialcloud event last night I outlined what I believe are the five pitfalls that everyone should try and avoid when approaching social media ROI.

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What exactly is inbound marketing?

What exactly is inbound marketing? Part two: the nuts and bolts

Image and video hosting by TinyPic

In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content.

Here, I’ll explain how to put that into practice, using five key steps.

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What exactly is inbound marketing? Part one: the big idea

Image and video hosting by TinyPicInbound marketing: is it just another buzzword?

In this two-part article, I'll explain what it really means and why its lead generation potential is causing a stir. 

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