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Posts tagged with Roi

Social media ROI: is it worth waiting for?

Last week I published an article called ‘The 27 varieties of tweet used by retailers’ to show the breadth of topics covered on Twitter by retail firms. It also allowed me to answer the ‘but what will we tweet about?’ question sometimes posed by Twitter newcomers. 

Is social media ROI is worth waiting for?

To be clear, my position on social media is that it is helpful to businesses of all shapes and sizes, and that it can improve lots of key business metrics (sales, but more importantly profits, retention, customer satisfaction, etc).

Read that back: it can help all businesses, of all shapes and sizes. The trouble is that is going to be harder for the larger companies to implement social media, compared to smaller, more agile businesses. And is this effort likely to pay off? It's rather hard to say for sure... there's definitely a gamble involved here, and a real need to avoid the hype and bandwagon jumping that surrounds the social media space. 

Peter Cutler left a comment on my ’27 tweets’ post that raises this precise issue: "This is good. But where's the ROI? And time is money. So where's the Return On Investment?" 

Where indeed?


Sponsored Tweets: a case study in Twitter marketing fail

Yesterday, I discussed the official launch of Sponsored Tweets and voiced my opinion about the service. I wasn't impressed. But there's a saying about opinions that starts with "Opinions are like...".

So I thought it would be helpful to look at Sponsored Tweets from a different perspective: performance. The proof is always in the pudding and when it comes to marketing, that means that the proof is in the performance.


Social media: myth versus reality

The nature of the internet economy has given myth new importance in the digital age. One need only look at the field of SEO to see just how prominent (and destructive) myth can be.

Social media has a lot in common with SEO and one area where that's especially true is in the number of social media myths that have become entrenched. From the belief that social media ROI can't be measured to the idea that your business can thrive if you get to the right influencers, social media myths run rampant today.


Does social media lead to better financial results for companies?

How valuable is social media to business? The answer probably depends more on your opinion of social media than it does hard facts.

But a new study makes a bold claim: "deep engagement with consumers through social media channels correlates to better financial performance".


10 informative web design presentations

The web has been around for well over a decade now and during that time, the field of web design has evolved quite a bit. Yet while web technology has changed at a record pace, the principles of good design largely remain the same.

Here are 10 informative web design presentations that discuss web design and web design principles.


Social media doesn't drive purchasing decisions: report

Can social media influence purchasing decisions? Lots of time and money has been invested in a clear bet that the answer is 'yes'.

Some cite anecdotal reports regarding commercial activity on sites like Twitter, for instance, as evidence that popular social media services are playing an increasingly important role in purchasing decisions. But is social media the boon to the influence of purchasing decisions that many believe it is?


Q&A: Eric Frenchman, Chief Internet Strategist, Connell Donatelli

Eric Frenchman has been managing online advertising and CRM campaigns for over a decade. His corporate work has involved brands like AT&T, Diageo and Harrisdirect. Today, he's the principal of Eric Frenchman LLC and Chief Internet Strategist for Connell Donatelli Inc., an online agency focused on politics.

In 2008, Eric managed the online campaign of US presidential hopeful John McCain. We spoke with Eric to learn more about that experience, the lessons learned and how some of the techniques Eric and his team applied in the political campaign can be applied by digital marketers at large in advance of his keynote at Econsultancy's The Future of Digital Marketing conference.


Social media is about the steak, not the sizzle

When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.

Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.


Q&A: Sam Decker, CMO of Bazaarvoice

Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.

Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.


Google integrates AdSense and Analytics

Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.

But in my opinion, few are as important to digital marketers as yesterday's announcement that Google has made publicly-available integration between AdSense and Analytics.

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Ads perform better when the sun goes down

The saying 'Timing is everything' is a simple statement that packs a powerful truth.

Add online advertising to the list of things it applies to.


What's it take to be a social media expert? Not much, apparently

What is a 'social media expert'? What qualifications does one reasonably need before being paid to assist businesses with social media campaigns?

Despite the fact that there are plenty of self-proclaimed 'social media experts' out there, these are two questions for which we don't have good answers.