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Posts tagged with Rich Media

Doritos invites user-generated TV ad

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.


Q&A: Nike's digital boss Chris Shimojima

Chris Shimojima was brought in to steer the online business of Nike in 2006 – a position in which he oversees the direct-to-consumer digital sales of Nike and its sister brands, such as Converse and Hurley.

He recently spoke at ChannelAdvisor’s Catalyst event about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.

After his speech, we asked Chris a few questions about Nike’s e-commerce strategy, internal structure and future social media plans. And why its website is 100% Flash.

Nike iD site


5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:


Are you coping with Universal Search?

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.


Nike to kick the Flash habit?

Running the online business of a company like Nike can have its advantages, as we heard at ChannelAdvisor’s Catalyst event this week.


Please wait while the banner loads!

I have just been checking my Yahoo Mail, which kindly displays a skyscraper ad on the right side of the screen.

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The big CPM squeeze

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.


Taking the Web 1.0 out of online retail

Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.


How to measure online branding campaigns

In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.


RIP last click wins?

Is it time to say farewell to the old model of assigning all the value to the last click? Many marketers want the ability to measure customers' paths to purchase and understand the influences of each channel on a sale.

It would be a dream to accurately measure the impact of your TV ad on generating uplift in an outdoor campaign, driving interest in your press ad, which subsequently delivers a sale.

But can this now be achieved online?


Interview: Lovefilm’s William Reeve

William Reeve Lovefilm founder and COO William Reeve tells us why he wouldn’t recommend the company’s movie downloading service to his friends.

He explains how the DVD rental company got through last month’s postal strikes and why it’s not the right time for its highly popular service to go mobile.

And he gives us a few thoughts on the subject of Hackathons, having recently brought over the brainstorming concept from the US.

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Google extends video ad network to UK

Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube.

The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.