Posts tagged with Reviews

Start Me Up: A profile of pownum

Start Me Up: A profile of pownumIn today's Start Me Up we hear from Karl Havard at pownum, a new startup that collects consumer ratings on organisations and brands. 

If you run a B2C startup and want a Start Me Up profile then please throw your hat into the ring by emailing editor@econsultancy.com.

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Tips on responding to brand reviews

Consumers are increasingly using the internet to investigate others’ experiences of products and services online before they decide to buy.

While it may be a complex process to involve yourself as a brand in a general community forum where your product may be discussed, review websites offer structured platforms on which to respond to the critiquing of your products. 

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BBC launches new iPlayer in beta

The next version of the BBC iPlayer has been launched in beta today, with changes to the user experience, more personalisation, and integration with social networks. 

The iPlayer is as popular as ever, enjoying its best month to date in April 2010, with 123m requests for TV and radio programmes. I've been taking a look at some of the new features. 

beta iPlayer homepage

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Stuck: iPhone app review

Stuck is a new social networking app that asks users around the world to describe when, why and where they are stuck. 

The Stuck app is the product of Swiftcover.com's innovation labs, and has so far been promoted organically, via Facebook (where it has 50,000 fans) and Twitter. I've been trying the app out...

Stuck iPhone app

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How should etailers ask for customer reviews?

The fact that having user reviews can be an effective sales driver, providing valuable information for customers is well established, but how do retailers attract reviews onto their product pages?

I looked at ways etailers can attract reviews a few months ago. One of those ideas was to email customers after purchase and invite them to leave a review of the product(s) they had bought. A recent report from Snow Valley(pdf) takes a closer look at the issue...

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The impact of negative consumer reviews is growing

As consumers gain more outlets for expressing their views online, brands are becoming less concerned with reaching out to professional writers to spread the word about their products. But while getting a positive review from a professional writer may have much of a sales impact, negative consumer reviews are becoming increasingly problematic.

According to Brand Reputation, 84% of the consumers they surveyed are more likely to look for online product reviews than they were just a year ago. And those who have had a negative experience are five times as likely to tell their friends. Brands can do a lot to monitor this shift and arrange their resources accordingly.

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Site review: M&S relaunch

Marks & Spencer launched a revamped version of its website yesterday, the first major update since 2007.

According to M&S, the aim is to 'dramatically improve the customer journey from browsing to basket'. I've been seeing how well the site achieves this goal...

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Social media tips for the automotive industry

I recently posed the question of whether or not the motor industry was making the most of social media to engage with customers and promote its products.

Car buyers are doing more research than ever before spending thousands on a new or used car and that very few people are walking into the car dealer showroom without already having scoured the net.

Terry Hogan, MD of motoring.co.uk, has been working with both manufacturers and dealers on their social media strategirs, here are some of his tips (I've also added one or two of my own) on how they can improve...

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How do you find the best iPhone apps?

With more than 70,000 apps available to download for the iPhone, Apple's App Store doesn't really do enough to help users find what they need.

Unless you know exactly which app you want, then searching for new apps can be a slow and frustrating process. I've been taking a look at the App Store, as well as a couple of alternatives for discovering new apps...

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The changing model of online marketing attribution

For a number of years I have actively challenged the last click wins model when it comes to attributing value to an online marketing campaign.

I have experimented with various methodologies and eventually settled on the one I believe to be the most beneficial to the particular brand or campaign I am
working on.

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UK etailers could do more to maximise sales: study

While some of the the top UK e-commerce sites are doing the basics reasonably well, many are failing to add extra value by using things like video and editorial content to promote their products.

This is the verdict of a dotCommerce study released today, which has looked at the websites of 20 online retailers in the UK, and benchmarked them against 24 best practice guidelines.

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Mobile app review: ShopStyle for iPhone

Shopping aggregator site ShopStyle has launched a iPhone app which allows users to buy fashion items from a range of retailers, including John Lewis, Net-A-Porter and others.

The ShopStyle app, launched this week, lets you browse through 4,000 brands, and then either email links to purchase later, or buy straight from the phone.

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