Posts tagged with Reviews

Bad reviews improve conversion by 67%

Social commerce company Reevoo has released research that suggests bad reviews are good for business.

The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.

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How to get reviews in the media

20 ways to get reviews (and links) from the media

When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.

It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.

The quality and quantity of your media reviews is tied directly to the amount of effort that is put in, and the amount of research that is done before you hit send on an email.

Working as both a blogger who reviews products, and as a marketer who is trying to get reviews, I’ve compiled 20 solutions based on my own experience.

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Social: the whole truth and nothing but the truth

Free speech. We all think it’s our God-given right, but are we exploiting it? Twitter, Facebook, blogs and reviews all give the consumer a perfect platform to play the critic.

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Five great examples of product page copywriting

While product page design has improved in the past few years, an often neglected area is sales copy. 

A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, a more personal touch and unique tone of voice can help your product pages stand out and really sell the benefits of products. 

I'm going to explain why good sales copy is so important, and look at some examples where retailers are getting this spot on... 

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How UK retailers are falling short in meeting consumer demands online

Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web? 

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Faces

Why a negative review may not be so bad after all

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

Recent stats suggested that between one and three bad reviews would deter 67% of customers from a purchase, but not all negative reviews are bad for businesses. 

As a recent example from a US cinema shows, context is all important. 

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Five SEO benefits of user reviews

We know all about the value of user reviews for e-commerce sites for increasing conversion rates, but there are also some SEO benefits to consider. 

Distilled's User Generated Content for SEO white paper details some of these benefits. Here are a few key takeaways from the report... 

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Social media lessons from Oman: Best Burger threatens legal action over bad review

Earlier this week, Best Burger in Oman almost did a "Benihana", by threatening to sue a blogger for writing a somewhat negative review of their restaurant.

But what Best Burger didn't know was that the blogger it was planning to sue is also a legal researcher by profession. Luckily for both parties in the end, the restaurant decided to do the right thing by withdrawing legal action, and thinking constructively about how the menu could be improved.   

However, many companies in the Middle East still fail to recognise the tremendous opportunities borne out of negative feedback, and how it can be used to improve the business and build stronger long-term customer relationships.

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How many bad reviews does it take to deter shoppers?

Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service, according to a Lightspeed Research study.

The study also finds that the majority of consumers used the internet for some kind of product research before making a purchase online or offline in the last six months. Just 13% of respondents didn't use the internet as part of the purchase process. 

The research did use an online panel, so the results will be slightly skewed towards web users, but the report contains some interesting stats nonetheless...

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Social proof for digital marketers: a primer

Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passers by think that contributing is what is expected and are then compelled to do so themselves.

Can online marketers tap into this same psychology?

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Kuwaiti blogger sued for bad review #BenihanaKUW

Kuwaiti blogger Mark Makhoul recently wrote a very critical review of Benihana on his blog. The restaurant's reaction? It sued the blogger... 

The reaction of the restaurant to this criticism provides an excellent lesson in how not to respond to criticism online, and it has seriously backfired so far, with the story spreading all across the Middle East and further. 

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Ten great apps for Blackberry

blackberryDespite spending more time online than the inhabitants of Tron, I never quite caught the Apple bug, and it seems I’m not entirely alone. Face it fanboys, some of us don’t want smooth touchscreens, we like our clunky buttons; we enjoy waiting aaaages for a single page to open.

Ok, so that’s rubbish, but the fact is that while it’s been overshadowed by iPhone and Android handsets recently, there’s still a lot of Blackberries out there and they’re a popular choice for business.

Sometimes though, you need more than just email, and while the range isn't as extensive as those offered by other fruitily monikered handsets there's still a solid range of useful (and not so useful) apps available for Blackberry.

Let's check out some of the best...

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