Posts tagged with Reviews

Effective e-commerce: improving the consumer browsing experience

With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before.

When online shoppers are browsing with intent to buy, retailers need to do everything they can to make the process informative and enjoyable, so offering the best possible browsing experience is crucial to keep customers spending.

We recently tested today’s digital highstreet by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.  

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Product Reviews

How to optimise your product reviews for higher conversion rates

Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.

The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.

One reason people resort to reviews is to reduce risk and avoid post purchase regret.

This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.

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Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.

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Online reviewers are altruistic [infographic]

People leaving product reviews online are motivated by helping fellow shoppers or to reward companies for good service.

This infographic from Demandforce also looks at how consumers are influenced by reviews, and their importance for local businesses. 

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Yelp inks deal for Bing Local Search

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

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Google launches Google+ Local with Zagat content, makes Zagat.com free

Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.

Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Thanks t

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Ten interesting digital stats we've seen this week

Here's a round up of digital marketing stats we've seen this week. 

Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds... 

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Qype weeds out thousands of fake reviews

Qype has announced that it cut more than 2,000 fake reviews last month as it seeks to clean up its listings.

It said that around 3% of new reviews have been deleted since it declared war on unethical listings last year.

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Smart phones, tablets were a big part of holiday shopping: report

Marketers know that smart phones and tablets are increasingly part of the "path to purchase" for many consumers, but how big a role did they play in purchasing decisions this past holiday season?

According to Google, a big one.

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Bad reviews improve conversion by 67%

Social commerce company Reevoo has released research that suggests bad reviews are good for business.

The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.

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How to get reviews in the media

20 ways to get reviews (and links) from the media

When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.

It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.

The quality and quantity of your media reviews is tied directly to the amount of effort that is put in, and the amount of research that is done before you hit send on an email.

Working as both a blogger who reviews products, and as a marketer who is trying to get reviews, I’ve compiled 20 solutions based on my own experience.

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Social: the whole truth and nothing but the truth

Free speech. We all think it’s our God-given right, but are we exploiting it? Twitter, Facebook, blogs and reviews all give the consumer a perfect platform to play the critic.

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