Posts tagged with Retargeting

The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

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A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

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What advertisers need to know about Safari's new anti-tracking feature

The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.

The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. 

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How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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In programmatic advertising, what are CMPs and DCOs?

Programmatic creative is a burgeoning area of ad technology.

Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale.

These technologies can be defined as CMPs or DCOs. So, what exactly are they?

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Give your ad campaigns a boost between Christmas and New Year

As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.

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How to win back customers online: 101

How can you win customers back online? 

Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.

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How to get the most out of your online coupon campaigns

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. 

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.

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How not to be creepy with display ad retargeting

As we all know by now, retargeting has given itself a bit of a reputation, and not the good kind. 

However that doesn't mean it shouldn't be used. I wanted to use this post to try and find out the right way to go about retargeting customers through online display ads, based largely on my own experience as a consumer.

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Seven Google Analytics tips for beginners

Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.

Google Analytics might be free, but it's a robust tool that can meet the needs of many businesses large and small.

So where should beginners start? Here are seven tips.

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Instagram to open its doors to more advertisers

Advertisers looking for the next big opportunity in social media received good news this week...

One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small. 

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