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Posts tagged with Retail

Why our wrists could host a retail revolution

Imagine having a personal helper by your side when you shop.

With the smartwatch's rise in popularity, this can now be possible.

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Three ways to improve profit margins with multichannel retail

As an idea, multichannel retail has gained plenty of traction in the online retail space.

It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers. 

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Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 

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Test until your price is the best

Small price changes can yield short term gains. Price testing can make them long term.

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Let data be the fuel to boost conversion rates

Most retailers already have the secret to higher conversion rates: data.

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When should you give away something for free?

Giving away products for free is far from sustainable, but then again there's a time and a place for everything.

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Three ways retailers can raise prices without losing customers

When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.

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Three brands that prove the relationship between pricing and positioning

The way retailers choose to position their brand often justifies different price points.

These three brands are proof of that.

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More reasons why marketers must move to a mobile-first ad strategy

Mobile is driving major changes in how consumers research and buy across a wide range of industries.  

So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.

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Converting mobile browsers into buyers

As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.

2014 saw an upswing people using their mobile devices not only to browse, but also to buy.

The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop. 

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The lowest price doesn’t mean the price is right

Many retailers make the mistake of making their prices the biggest point of differentiation.

Here's how they can change that.

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How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

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