Posts tagged with Retail

apac

The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

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Six things that make a good subscription service

In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).

The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.

However, Pact doesn't like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.

So, if the model is often abused, just what makes a good subscription service?

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Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

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aldi website

Online shopping at Aldi: Is it any good?

Aldi has begun selling its much vaunted wine selection online, with plans to add its Specialbuys in spring.

I've had a scoot through the updated website of the Masters of Marketing Brand of the Year, to see what's worth noticing.

Here we go...

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Econsultancy's top 10 guest posts of 2015

These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.

Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.

Thanks to all our contributors.

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walmart pay

Six implications of Walmart Pay for mobile & retail

Walmart's popular app is set to include payment functionality (much like the Starbucks app).

Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?

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Seven steps to improving staff loyalty & the customer experience

“I’m very passionate about customer happiness.”

So said Naked Wines’ marketing director James Bagley in the last talk I attended on the Social Stage at the Festival of Marketing

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Luxury retailer discounting on Singles' Day

Luxury retailer discounting on Singles' Day: Will they do it again on Black Friday?

Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.

Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.  

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Are we doing Black Friday or not?

Are we doing Black Friday in the UK or not?

It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.

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Why has Amazon opened a physical bookshop?

Amazon has just opened its first physical bookshop, aptly named Amazon Books.

Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. 

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apps

Native apps for retail: 10 reasons it's now or never

Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in native apps.

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Firebox.com enters the high street with a new pop-up store: Q&A

Last week I caught up with Kris Bromley, managing director of Firebox.com, to discuss the online retailer’s recently opened pop-up shop in the Metrocentre in Newcastle. 

For the uninitiated among you, Firebox.com’s motto, ‘shop for the unusual’, pretty much sums up what it’s all about.

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