Posts tagged with Retail

Why has Amazon opened a physical bookshop?

Amazon has just opened its first physical bookshop, aptly named Amazon Books.

Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. 

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apps

Native apps for retail: 10 reasons it's now or never

Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in native apps.

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Firebox.com enters the high street with a new pop-up store: Q&A

Last week I caught up with Kris Bromley, managing director of Firebox.com, to discuss the online retailer’s recently opened pop-up shop in the Metrocentre in Newcastle. 

For the uninitiated among you, Firebox.com’s motto, ‘shop for the unusual’, pretty much sums up what it’s all about.

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ecommerce in mexico

Five reasons e-retailers are looking to expand into Mexico

Due to lack of infrastructure brands have historically been hesitant about entering the Mexican ecommerce market.

However this is changing and, as the internet retail landscape in Mexico booms, there has never been a better time for online businesses to expand into the region. 

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Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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screen

In-store tech: the screen in the corner that nobody wants to use

We’re obsessed with the evolution of the shopping experience.

Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.

This can be summed up as “the screen in the corner that nobody wants to use”.

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shop

What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

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How retail is taking the charge when it comes to digital

As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further.

This article looks at how and why retail is leading the charge when it comes to digital transformation.

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Start me up! A profile of Parcelly

Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you. 

I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.  

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Four successful retail and ecommerce campaigns with ROI

With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. 

Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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What three of the biggest retailers can teach us about ecommerce

Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there's more to it than that. 

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