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Posts tagged with Retail

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What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

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How retail is taking the charge when it comes to digital

As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further.

This article looks at how and why retail is leading the charge when it comes to digital transformation.

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Start me up! A profile of Parcelly

Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you. 

I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.  

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Four successful retail and ecommerce campaigns with ROI

With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. 

Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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What three of the biggest retailers can teach us about ecommerce

Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there's more to it than that. 

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10 retailer blogs that are genuinely worth reading

Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.

A blog gives your audience a reason to come back.

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Why our wrists could host a retail revolution

Imagine having a personal helper by your side when you shop.

With the smartwatch's rise in popularity, this can now be possible.

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Three ways to improve profit margins with multichannel retail

As an idea, multichannel retail has gained plenty of traction in the online retail space.

It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers. 

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Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 

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Test until your price is the best

Small price changes can yield short term gains. Price testing can make them long term.

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Let data be the fuel to boost conversion rates

Most retailers already have the secret to higher conversion rates: data.

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