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Posts tagged with Retail

Four successful retail and ecommerce campaigns with ROI

With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. 

Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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What three of the biggest retailers can teach us about ecommerce

Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there's more to it than that. 

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10 retailer blogs that are genuinely worth reading

Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.

A blog gives your audience a reason to come back.

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Why our wrists could host a retail revolution

Imagine having a personal helper by your side when you shop.

With the smartwatch's rise in popularity, this can now be possible.

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Three ways to improve profit margins with multichannel retail

As an idea, multichannel retail has gained plenty of traction in the online retail space.

It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers. 

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Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 

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Test until your price is the best

Small price changes can yield short term gains. Price testing can make them long term.

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Let data be the fuel to boost conversion rates

Most retailers already have the secret to higher conversion rates: data.

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When should you give away something for free?

Giving away products for free is far from sustainable, but then again there's a time and a place for everything.

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Three ways retailers can raise prices without losing customers

When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.

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Three brands that prove the relationship between pricing and positioning

The way retailers choose to position their brand often justifies different price points.

These three brands are proof of that.

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