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Posts tagged with Retail

feedback

Giving B&Q customer feedback: the one time I wished for a QR code

QR codes never really took off in the West.

I had nothing against them, just their implementation (on a creative and a technical level).

However, I wanted one at the weekend so I could leave feedback about a store visit.

1 comment
made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

0 comments
chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

0 comments
waitrose tmall

China: How can Waitrose profit where ASOS couldn't?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?

4 comments
store tablet

What does a digitally transformed retailer look like?

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.

But obviously digital provides more than just a sales channel.

With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.

2 comments
The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

3 comments
next directory

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.

“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

2 comments
globe

Five tips for retailers targeting international expansion

It’s no surprise that retail brands are increasingly looking to expand beyond their core market.

The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.

0 comments
tunsy

Start Me Up! Tunsy is the 'Tinder' marketplace app for fashion

Tinder-style ecommerce apps have been gaining momentum of late.

Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.

I got the inside story from Mehdi Boumendjel, co-founder and CCO.

0 comments
missguided

Missguided launches Tinder-inspired app experience: review

Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.

It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.

Let's look at some of the key features.

0 comments
zara.com

Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

2 comments
tinder logo

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.

4 comments