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Posts tagged with Relationship

Do retailers really need a customer loyalty program?

Are there alternative ways of generating customer loyalty other than cards or points to keep your customers engaged and coming back for more?

charlton heston

Bloggers and PRs: the 10 commandments

Monday next week I'm to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto.

The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts.

However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus (let’s not veil the truth) and partly to add an Econsultancy staff blogger’s opinion to the debate.

So what are the best ways for PRs to engage with Econsultancy's writers? I’m going to start with some entertaining flippancy that nevertheless holds more than a grain of truth and then move on to some best practice for PRs.

A lot of these are dos and not don’ts, but to fit the commandment theme I’ve had to use a few double negatives. Forgive me.