Posts tagged with Referral Data

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How are marketers coping with (not provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.

This comes from the 2014 Industry Survey published by Moz.

By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.

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