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Posts tagged with Rakuten Marketing

House of Fraser, Virgin Holidays & Red Letter Days Interview

Three top retailers share their marketing attribution stories

Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.

Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.

Don’t take my word for it - top brands successfully riding the omnichannel wave are proving that it works.


Retargeting: how to ensure it is useful rather than intrusive

Retargeting has earned itself a bad reputation as most people only associate it with those annoying display ads that follow you around the internet for days after you visited a website.

But in spite of its bad public image retargeting can be a very effective tool for marketers, particularly when you consider the propensity for internet users to shop around before making a purchase. In this instance it’s important for brands to stay top of mind and try to entice people back to their ecommerce store.

So to find out more about retargeting and how marketers can avoid making common mistakes, I spoke to Rakuten Marketing’s newly-appointed director of display Rakhee Jogia.

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