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Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.
While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.
On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.
The growth of mobile as a marketing channel has provided a massive opportunity for retailers to connect with their customers.
However, it has also created new problems for brands trying to offer a joined up, multichannel experience.
Google’s industry head of retail Rick Jones is tasked with helping brands use digital to create a single customer view.
NFC smartphone payments are slowly making their way into the mainstream, but there is still a long way to go before we see widespread consumer adoption.
Visa plans to use the London Olympics as a showcase for mobile NFC, although the trial will only involve a limited number of athletes.
And the infrastructure for consumer adoption appears to be in place with more than 140,000 contactless terminals around the UK.
So what is holding smartphone payments back?
To find out more about NFC payments and the opportunity for retailers, I spoke to The Logic Group's marketing director Mark Kusionowicz.
Streaming music online is a competitive business.
Spotify is probably the most recognisable provider, but the likes of Deezer and Grooveshark are also posting strong user numbers.
In order to keep attracting new users, one of the key challenges for streaming services is differentiating themselves from the competition.
Last.fm seeks to do this by tracking user listening behaviour and recommending artists based on their musical tastes. Since launching in 2002 the London-based company has collected 65bn pieces of track data from its users, which is obviously a powerful tool for advertisers.
To find out how Last.fm makes use of its data and sell its service to marketers, I spoke to commercial director Chris Wistow...
London’s Tech City is home to hundreds of startups brimming with ideas for products and software that they believe will make millions.
But in order to make that idea become a reality these budding entrepreneurs need funding.
That is where Bill Earner comes in.
Earner and his business partner Pietro Bezza have just closed on €16m to invest in startups through venture capital fund Connect Ventures.
Entrepreneurs dream of building at least one successful, multi-million dollar company in their lifetime.
Gurbaksh Chahal has already built three, and he’s still only 28.
He sold his first online advertising startup, ClickAgents, for $40m to ValueClick, followed by his second company, BlueLithium, for $300m to Yahoo.
His third venture, RadiumOne, has achieved huge success by using social data to target adverts across the web.
I've been asking Chahal for his views on how the EU Cookie Law will affect online advertising, and also how he sees social media evolving over the next few years.
When creating a mobile app one of the key decisions is choosing what functionality to offer your customers.
For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app.
In comparison, Premier Inn’s app allows users to manage their account and make bookings.
Both these apps were created by Grapple and achieved impressive download stats.
Twitter has taken huge steps forward of late in terms of its strengthening its advertising offering.
In March, it starting letting advertisers target Promoted Tweets to desktop computers and laptops, or specifically to the 55% of its active users who log in via a mobile device.
Then last month it extended its roll out of its self-serve ad platform to a further 10,000 new advertisers in partnership with Amex.
While success in this area makes this look like a steady path to monetisation, we talk to former Googler and new UK sales director Bruce Daisley about his plans.
This week Foursquare announced that it had topped 20m users, with 5m of those registering in the last 16 months.
This year's '4sqDay', held on April 16th (4 x 4, see?) also saw confirmation that people had checked in a fantastic 2bn times - roughly 100 times per user.
Though growth has slowed of late, the location-based network pushes forward while the idea of 'checking-in' continues to roll towards becoming mainstream.
We spoke to business bevelopment director for Europe Omid Ashtari, Foursquare's first European employee - who joined the company eight months ago from Google - about his plans for the UK, best practice and areas of growth.
The daily deals industry has emerged from nowhere to become worth £6bn in Britain after just a few years.
Groupon and LivingSocial are arguably the market leaders in the UK, as consumers clamour for discounts and offers on anything from a haircut to a three-course meal.
But, as was inevitable for a sector that experienced such rapid growth, it's seen its fair share of negative headlines.
Groupon's woes with the OFT, plus an 'accounting error' accounting for a 17% drop in share price this week are just two examples.
At Mobile World Congress this year, digital entertainment specialist Rovi announced a partnership with Dixons Retail that would see the British company use its technology to power an "over the top movie service" called KNOWHOW Movies.
This is the first time a UK brand has used Rovi Entertainment Store, a white-label product, to give consumers access to films and TV shows via a digital store.
But Rovi has fingers in many pies, from entertainment discovery, to distribution and advertising.
We sat down with David Jordan, Rovi's VP of Marketing to talk about developments in this space, the opportunity for marketers and what it means for consumers.
Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.
Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu.
With this money in the bank, and brands including Atlantic Records, Penguin Books and The O2 all lining up to use its scoring system for marketing purposes, the British contender to Klout is finding a niche for itself.
Whereas Klout is striving to be the 'standard for influence', targeting consumers' egos for the most part, PeerIndex is positioning itself as a leader in 'influence marketing'. We sat down with CEO Azeem Azhar to talk about developments in this space.