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Posts tagged with Publishers

Publishers, group commerce and private sales: a match made in heaven?

Yesterday, Sugar Inc., an online publisher focused on women's media, purchased FreshGuide, a group buying startup similar in nature to Groupon.

According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company: "We believe the winning business model for next generation media companies must include diverse revenue streams...we believe that FreshGuide will provide local advertisers the ability to advertise to Sugar's large audience in a high-quality and cost-effective manner."

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Do publishers really need an iPad app?

The iPad has been talked about as a potential saviour by publishers eager to find new ways to monetise their content, and a number have already launched apps for the device. 

However, while iPhone apps are useful to make the content more accessible on a small screen, is this really necessary when standard websites already work well and look good on the iPad? 

I've listed some of the pros and cons of iPad apps for publishers. I'm sure there'll be more, so please let me know below... 

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ComScore tries to befriend small publishers, startups

When major advertisers and agencies are looking to buy media online, they typically turn to companies like comScore and Nielsen for audience measurement data. That makes these companies extremely important to publishers.

Unfortunately, smaller publishers and startups in most cases simply can't afford to jump in bed with the comScores and Nielsens of the world. That has created opportunity for upstart competitors like Quantcast and Compete, which are aiming to away at their positions in the market.

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The top seven Facebook tools for publishers

Facebook may increasingly be on the receiving end of criticism related to its stance on privacy, but the world's largest social network is still one of the top places to reach consumers online.

With more than 400m registered users globally, Facebook is the world's largest social network, and publishers looking to stay connected with their users and acquire new users have plenty of Facebook tools at their disposal to do just that. Here are seven of them.

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Five ways publishers lose ad revenue

Despite the fact that paid content and premium services are back in fashion today, a significant number of online publishers still rely wholly or partially on advertising revenue.

Yet many of them shoot themselves in the foot by engaging in behavior that limits their potential to generate ad revenue instead of boosting it.

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Publishers beware: audience targeting is not your friend

According to the 2010 Display Advertising Study conducted by Advertiser Perceptions on behalf of Collective Media, the number of advertisers planning to increase their spend this year on site-specific ad buys is greater than the number planning to increase their spend on ad networks.

The study, which was based on interviews with 420 advertisers, found that nearly half of the advertisers interviewed planned to spend more money this year with "spending increases limited to vertical content and video sites". While ad networks are also set to be the recipients of greater spending, the number was closer to a third of respondents.

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Yahoo throws in another towel

Yahoo has been forced to throw in the towel quite a few times over the years. From search to music to travel, getting out of markets may arguably be the one thing Yahoo still does well.

And the list of markets Yahoo gets out of continues to grow. Yahoo's latest shuttering: its AdSense-like ad network, Yahoo Publisher Network (YPN).

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Is ad blocking really devastating to the sites you love?

Ken Fisher, the founder and editor-in-chief of popular online tech publisher Ars Technica has a message to readers who use ad blockers: you're killing us.

In an effort to defeat ad blockers, last Friday Ars experimented with a technique designed to prevent Ars readers with ad blockers from viewing Ars content. According to Fisher, the experiment was a success "technologically" but not surprisingly, a "mixed bag" socially.

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Five reasons publishers are getting ahead of themselves with the iPad

Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.

And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.

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What the Apple tablet buzz tells us about...

Later today, Apple is expected to unveil what some believe may be its most important product ever: a tablet computing device.

The Apple tablet has been the subject of speculation for some time and in the lead up to Apple's media event today, the buzz has hit a fever pitch as just about everyone is talking about it. Obviously, the press and blogosphere will have plenty of information to feast on later, but I think the buzz about the Apple tablet is in and of itself worth examining. Why? I think it tells us something about...

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Is Google cutting publishers' AdSense revshare?

Google AdSense pays out over $1bn in revenue every quarter of the year to publishers. For many of these publishers, especially smaller ones, AdSense is a primary source of revenue.

Yet there's something interesting about AdSense: publishers don't know the exact percentage they're being paid by Google for ad revenue their sites generate.

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Publishers need to do more to monetise international traffic

Publishers could be missing out when it comes to international visitors to their sites, with only 17% of revenue coming from overseas visits, despite international traffic accounting for 28% of visits. 

This is one of the findings from the Econsultancy's Online Publishers Survey Report, produced in association with the Rubicon Project.

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