Posts tagged with Privacy

14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 

Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

Privacy in a data driven world

At the heart of the debate about data and privacy today, there lies a false premise. An assumption that there are sides to be taken and battle lines to be drawn. 

This perceived division largely pits the individual against the interests of businesses. 

WHOIS privacy changes: what they would mean for brands

Proposals being considered by ICANN would limit the use of WHOIS privacy protection services that domain name owners frequently use to keep their domain registrations under the radar.

The state of online privacy

Today’s digital landscape is changing at breathtaking speed and is having a profound impact on the way we live our daily lives.

It’s hard to believe that online banking has only been around for a few years; and it’s almost quaint to think that I used to actually go to my bank to deposit a check.

Just last week, I lectured our plumber for not accepting credit cards on his phone. Don’t even get me started on my daily addiction to Uber. 

What are internet consumers most concerned about online?

The latest update to our Internet Statistics Compendium contains another comprehensive collection of key data from across the digital landscape, including primary research from ourselves and partners, as well as third party trends from a wealth of sources.

In recent months, there have been some fascinating stats published concerning security and privacy online from analysts as diverse as Statista, Global Web Index and Center for the Digital Future.

What encrypted social networks mean for marketers

Privacy is a rare commodity nowadays.

What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.

How can brands make money from social media if they aren’t allowed to join in?

Social is becoming less social, with more users switching to private networks and messaging apps.

This begs the question, how can brands make money from social media if they aren’t allowed to join in? 

spiderman

Why trust is vital if brands are to make the most of consumer data

Anyone who has ever watched Spider-Man will know that with great power comes great responsibility.

Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust.

This is particularly important in our world of freemium products that rely on a value exchange of digital services in return for access to personal data.

A new Econsultancy/Acxiom report investigates consumer attitudes towards sharing their data with companies, revealing that opinion is split on whether brands can be trusted.

Only 6% of respondents in the Delivering Value in the Data Exchange Survey indicated that they had ‘a great deal of trust’ in companies to whom they provided data. 

Making real-time marketing less creepy (how & why you should)

Ask your average person born around the turn of the century, meaning this one, about 'real time marketing' and you're likely to get a moralistic ear-raid.  

They'll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly in the name of our collective well being.

Even though almost everyone with a smartphone makes tracking their every move relatively easy with constant check-ins and status updates, there remains a deeply entrenched paranoia when it comes to any organization 'spying' on us citizens, even if we're part of the problem by being so carefree in our digital communications.

'We' don't want 'them' to be intrusive, but 'they' don't want 'us' to remain elusive. Therein lies the philosophical paradox.

In short: How can an honest marketing scheme be pervasive without being invasive?

That is the rub, of course and it’s a sea of gray area that marketers must learn to navigate..

Privacy and personalization: a marketer's Catch-22

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances.

In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and be deemed insane.

However, awareness of his own insanity is considered proof of a rational mind, thus making it impossible to escape his mission, a total and complete Catch-22.

No doubt, many marketers are feeling stuck in this sort of paradoxical situation when it comes to the competing goals of consumer privacy and personalization.

stars and stripes

10 US digital marketing statistics we've seen this week

Here's the latest US stats we've seen around the web.

Intrigue is provided by native advertising, Alibaba hype, Twitter ads, newspapers and our obsession with our phones.

Get stuck in. And make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.