Posts tagged with Privacy

The state of online privacy

Today’s digital landscape is changing at breathtaking speed and is having a profound impact on the way we live our daily lives.

It’s hard to believe that online banking has only been around for a few years; and it’s almost quaint to think that I used to actually go to my bank to deposit a check.

Just last week, I lectured our plumber for not accepting credit cards on his phone. Don’t even get me started on my daily addiction to Uber. 

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What are internet consumers most concerned about online?

The latest update to our Internet Statistics Compendium contains another comprehensive collection of key data from across the digital landscape, including primary research from ourselves and partners, as well as third party trends from a wealth of sources.

In recent months, there have been some fascinating stats published concerning security and privacy online from analysts as diverse as Statista, Global Web Index and Center for the Digital Future.

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What encrypted social networks mean for marketers

Privacy is a rare commodity nowadays.

What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.

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How can brands make money from social media if they aren’t allowed to join in?

Social is becoming less social, with more users switching to private networks and messaging apps.

This begs the question, how can brands make money from social media if they aren’t allowed to join in? 

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Spider-Man

Why trust is vital if brands are to make the most of consumer data

Anyone who has ever watched Spider-Man will know that with great power comes great responsibility.

Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust.

This is particularly important in our world of freemium products that rely on a value exchange of digital services in return for access to personal data.

A new Econsultancy/Acxiom report investigates consumer attitudes towards sharing their data with companies, revealing that opinion is split on whether brands can be trusted.

Only 6% of respondents in the Delivering Value in the Data Exchange Survey indicated that they had ‘a great deal of trust’ in companies to whom they provided data. 

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Making real-time marketing less creepy (how & why you should)

Ask your average person born around the turn of the century, meaning this one, about 'real time marketing' and you're likely to get a moralistic ear-raid.  

They'll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly in the name of our collective well being.

Even though almost everyone with a smartphone makes tracking their every move relatively easy with constant check-ins and status updates, there remains a deeply entrenched paranoia when it comes to any organization 'spying' on us citizens, even if we're part of the problem by being so carefree in our digital communications.

'We' don't want 'them' to be intrusive, but 'they' don't want 'us' to remain elusive. Therein lies the philosophical paradox.

In short: How can an honest marketing scheme be pervasive without being invasive?

That is the rub, of course and it’s a sea of gray area that marketers must learn to navigate..

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Privacy and personalization: a marketer's Catch-22

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances.

In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and be deemed insane.

However, awareness of his own insanity is considered proof of a rational mind, thus making it impossible to escape his mission, a total and complete Catch-22.

No doubt, many marketers are feeling stuck in this sort of paradoxical situation when it comes to the competing goals of consumer privacy and personalization.

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stars and stripes

10 US digital marketing statistics we've seen this week

Here's the latest US stats we've seen around the web.

Intrigue is provided by native advertising, Alibaba hype, Twitter ads, newspapers and our obsession with our phones.

Get stuck in. And make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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Privacy: How much personal data are we willing to share?

The play Privacy has just opened at London's Donmar Warehouse and it is a must-see for those involved in data, analytics and personalisation.

This excellent play explores the issues of privacy and surveillance in the post-Snowden era. The play starts with the writer seeing his therapist, exploring his unwillingness to share.

The writer then commits to share online after being pressed by his Director and from this premise we explore the issues of privacy and security and secrecy.

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cheap energy club

The data revolution: will it be consumer led?

Data is a hot topic. It always has been. But now there’s way more of it.

For all those tired of the talk of big data, which is changing services, there’s also a backlash, a sort of arts and crafts movement in statistics (no offence intended)  with a focus on using ecommerce product and customer data efficiently, now that it can be looked at it in high fidelity. 

Perhaps the biggest boom area in marketing technology at the moment is CRM. But aside from companies getting their houses in order, building them on the rocks of data collection, triangulation and testing, there’s talk of a further revolution. 

The revolution comes in the form of a data empowered consumer. The customer is gaining more awareness of and control over her data. Will we approach a point where consumers are fully aware of the value of their data, and are capitalising on it with companies that enable a value exchange, providing extra services, products or savings?

Well, this post is going to have a lot of rhetorical questions in it, questions inspired by last week's Personal Information Economy conference run by Ctrl-Shift. But it will also have some facts and a particularly good case study, Money Saving Expert’s Cheap Energy Club.

So, have a read and let me know how far you think a data empowered consumer can change advertising and marketing.

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Privacy practices: the should and must of online transparency

Data collection is exploding across the internet, and for good reason. Whether you’re a Google, Facebook or small online advertising network, the more data you have the better.

You can slice it, dice it, repackage it, and - using predictive analysis - build accurate profiles to serve users with precise interest based adverts.

It drives down costs and the digital advertising industry, with their insatiable thirst for data, is booming. In just the first half of 2013, US revenue from online advertising in the US alone totalled approximately $20bn.

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Why it's always good to share in our Big Data society

We are all sharing more data than ever before with other organisations in our emerging Big Data Society. Sharing lets us use our resources much more precisely and produce completely new services.

But misusing customer data risks destroying customer trust. Still, we all need that missing piece of the Big Data puzzle, so we all need to share more.  

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