Posts tagged with Pr

Why PRs can be better link builders than SEOs

I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.

Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.

35 comments

Is it too late for PRs to get in on SEO?

A couple of weeks ago I was invited along to an event organised by the Charted Institute of Public Relations, discussing whether the PR industry had missed a huge opportunity to get into the lucrative SEO industry.

As is often the way, the offline event was triggered by sequence of blog posts and tweets, on the subject. Those I particularly recommend reading are from Andrew Bruce Smith, where he compared SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview. 

Being a search marketer who had seen myself going into PR while I was in university, I was interested to hear what the industry thought. It was a very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.

27 comments

Online newsrooms should go social

As is always the case with a rapid shift in technology, it takes awhile for everyone to get up to speed.  Companies are definitely seeing the value of implementing social ideas in their marketing, PR, HR, and customer service. According to the WetPaint/Altimeter Group’s EngagmentDB.com report, those that are the most engaged in social media are also the ones doing the best financially. Yet their websites often don’t reflect their level of engagement in social media.

2 comments

How screwing up can help your business

broken eggIncreasingly brand savvy customers are more wary than ever of insincere corporate apologies issued by emotionless commitee, and thanks to social media they're more able than ever to make your first strike count against you.

However, if you simply apply a little humility,  making a mistake can actually lead to a better long-term relationship with your customers.

1 comment

Groupola's £99 iPhone: a catalogue of major #FAIL

Last week, in a deal that sounded too-good-to-be true, group-buying website Groupola was offering the new iPhone 4 for a mere £99, sim-free. Users had to simply register interest on the Groupola website, where they would then be emailed a link to buy the new must-have iPhone on Friday. 

With such a tempting deal on offer, on Friday morning, the Groupola website faced major meltdown, and that's essentially what happened.

A Groupola spokesman said 5m unique users tried to access the site between 9am and 9.30am. That number seems incredibly far-fetched to us but obviously the website fell apart as a result of the demand.

With thousands (if not millions) of users unable to access the site, it's unsurprising that a wave of angry consumers took to social media channels to voice their outrage on Twitter and Facebook. 

The process was mismanaged from start to finish, resulting in a PR fiasco for the company. So what could Groupola have done to avoid such an unmitigated disaster?

12 comments

Is Forbes.com the next Huffington Post?

The Huffington Post, with its legion of unpaid contributors, has provided a controversial model for journalism and publishing in the digital age. Despite the controversy, it's hard to argue that the Huffington Post hasn't had some success with its model thus far.

The model has apparently worked well enough to interest stodgy old publishers to get in on the act. According to a tweet from Forbes editor David M. Ewalt, Forbes.com will soon see its own brand of the HuffPo model: standard journalistic fare supplemented with "a level 2 bottom of the pyramid: 1000s of outside contributors."

1 comment

Three killer tactics for creative link building

Are you stuck in a rut with your link building programme? I'm in a sharing mood today so I thought I'd lift the lid on a selection of creative link building tactics I’ve been having success with...

9 comments

Q&A: Adam Parker and Daryl Willcox demystify online press release distribution

Press release distribution is something that we are consistently asked about on our training courses and PR and social media related events. A growing number of commercial news distribution services and free services offer different ways to boost press release and related content visibility to media, through search and social media.

So how can you tell which press release distribution services count? What is a social media news release? What are the opportunities and potential pitfalls for businesses and agencies disseminating their news in this way?

I asked Adam Parker from RealWire and Daryl Willcox from DWP Publishing, MDs of two of the UK's most successful news distribution services, to provide some clarity and explain how businesses should use news distribution as a successful part of their online communications and marketing strategy.

7 comments

Character building? Ryanair, easyJet and chariots of fire

‘Building character’ always sounds painful, doesn’t it? It tends to mean wet camping trips or going on a French exchange at school.

In the world of online marketing, building character can be equally painful, but the benefits are far more tangible.

7 comments

Journalists depend on social media

An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, but they turn to PR for primary research and context.

8 comments

Social Media Putting Marketing and PR Jobs on the Line

Social media will be an enterprise-wide mainstay by 2011, but most marketers and PR people are still trying to wrap their heads around it all.  And those that don't get up to speed could find themselves without a job.

The CMO Club, polls its members on a regular basis. Just before the end of 2009 they asked this question:  What would you do differently in 2010? 64% said they'd increase their spend on social media and 72% of those who are not yet doing social media said it's on their list for this year.

7 comments

How SEO complements your PR

Search engine optimisation (SEO) is part of your public relations (PR), not just some geeky addition to your website.

When I’m discussing SEO with a new client, understanding their wider PR campaign is essential to my planning. So why do so many firms see SEO as some website add-on, rather than a developing, often creative enhancement of their PR work?

I think it’s because SEO execs tend to be technology fiends, while PR staff tend to be arts graduates with a passion for creativity – there doesn’t seem to be much middle ground.
 
Yet it’s essential that PR works closely with an SEO team to make sure both budgets are working as hard as they possibly can and complementing each others’ work.
 
I've previously talked about how social media marketing should be looked at from both an SEO and PR perspective, but here are a few key ways in which PR and SEO working together can enhance a company’s online presence dramatically.

23 comments