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Joined up marketing should be a reality for every type of business these days, and as more companies realise the benefits a joined up approach will bring, PR should be perfectly positioned to play a key part.
But this will only happen if the industry takes steps to revolutionise itself and portray its changing position and capability to the wider marketing industry.
'Content is King' is an old phrase but still a true one when it comes to building a brand presence on social media.
As Facebook implements more and more ways for users to control exactly what appears in their News Feeds, brands need to be ready to meet the challenges that brings.
Community Management is the art and science of engaging your fans and it’s important to view it as a data-driven, long-term, iterative process. Here are a few of my top tips...
Nichola Stott is founder and director of SEO and social media agency the media flow, and previously worked as head of UK commercial search partners at Yahoo!
We've been asking Nichola about the role of the PR in SEO, the merging of search and social media, and mobile and local search...
Nichola will also be looking into the future of search in her presentation at Econsultancy's Future of Digital Marketing event in London on June 15.
But what Best Burger didn't know was that the blogger it was planning to sue is also a legal researcher by profession. Luckily for both parties in the end, the restaurant decided to do the right thing by withdrawing legal action, and thinking constructively about how the menu could be improved.
However, many companies in the Middle East still fail to recognise the tremendous opportunities borne out of negative feedback, and how it can be used to improve the business and build stronger long-term customer relationships.
Steve Rubel is SVP, Director of Insights for Edelman Digital, a division of the world’s largest PR firm.
He will be speaking at the Thinking Digital conference in Gateshead at the end of May, at which Econsultancy is one of the sponsors.
I've been asking Steve about the issues around 'content decay' on social networks, and what he thinks are the most significant trends in PR and marketing...
Something interesting has started happening when we go and talk to prospective clients about online community management services.
There are various companies which specialise in community management and moderation, and have done for a number of years, but agencies (mostly PR and communications agencies, rather than digital ad agencies) are starting to claim expertise in community management, and to be honest, I don’t think they’re talking about the same thing as we are.
It’s causing real confusion client-side. While we both work with online communities, I think we need to be clear about the definitions of what we each do, so we can work together more effectively.
Rebuilding trust with your customers isn't easy following a major crisis. Sadly, relationships that take years to build can be harmed or destroyed entirely practically overnight.
Alibaba, the Chinese business-to-business marketplace that Yahoo owns a substantial chunk of, is the latest company to learn that lesson the hard way.
We recently noticed that our online press centre is in need of some serious love and attention, as a number of basic features are missing. With this in mind I thought I’d compile a post that we can use internally to make some improvements.
There are a surprising amount of ‘basics’ that I think are key components of any online press centre.
Some of my points aren’t going to apply to all companies, and others aren’t strictly necessary, but as a rule – and speaking from the perspective of a former journalist - I’d say around a dozen of the following points are essential.
Rightly or wrongly, the PR industry has taken a lot of stick over the last year. Allegations that it has fallen behind in the race to ‘own’ social media may or may not be true. But, in an industry that has built itself on perceptions, there is work to be done to ensure it remains a key weapon in any marketing arsenal.
So, given the time of year, I’ve been thinking about five New Year resolutions that the PR industry should consider for 2011.
Last week I wrote about how to engage bloggers, based on my experience as a (pro) blogger. I explained how I receive hundreds of emails every day, and how it can be difficult to make a message stand out amid that noise.
I also explained that campaigns – all campaigns – have budgets, and that it is highly lame for brands to expect bloggers to keep doing favours for them, for free.
Today I spotted a tweet by Malcolm Coles that makes for a fantastic case study in what not to do. He flagged up a real shocker between one of the world's biggest mobile companies and a humble blogger.
So on one side we have Muireann Carey-Campbell, who writes the Bangs And A Bun blog. On the other is Nokia. And in the middle is one of Nokia’s presumably expensive PR firms, Mission.
At times in the last few years, especially in digital marketing circles, it has seemed as though social media has ruled the world.
However, I’m beginning to sense increasingly suspicion and scepticism in the conversations I have with colleagues and clients.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.