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Posts tagged with Pr Newswire

Panda on a rock

Does Google Panda 4.0 mean the days of PR newswires are numbered?

Google rolled out its latest Panda 4.0 algorithm update in May, which was again aimed at clamping down on sites with low-quality or thin content.

Once the dust had settled it seemed that press release sites had taken a kicking, with reports that PRWeb, PR Newswire, Business Wire and PRLog lost 60% to 85% of their search visibility over night.

This isn’t the first time that newswires have been targeted by a Panda update, and in summer 2013 we wrote about Google’s new rules aimed at punishing unnatural link schemes, which made specific reference to press releases.

Back then there were alarmist discussions over whether Google had killed the PR industry, though many people sensibly argued that digital PR is about far more than simply posting press releases online.