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The first ever accredited seals to help promote brand safety online in the UK were recently introduced by JICWEBS.
These seals are awarded to ad serving companies successfully audited by a third party to meet industry-agreed standards to prevent ads being served next to inappropriate or illegal content online.
So how did this all actually come about and what are the pros and cons for the various parties involved in digital advertising?
When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.
But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.
While nobody can deny the massive popularity of Rovio's Angry Birds franchise, there are plenty of skeptics who question whether Rovio's cash cow will remain popular forever.
And for good reason: in today's fast-paced and highly-competitive gaming market, which now includes millions of social and casual 'gamers', producing hits is difficult but keeping them hits is often even more difficult.
There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.
Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.
What's the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a 'three strikes' law that would boot serial infringers from the web.
That went into effect in October 2010. So how's it doing?
According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great.
A report it released, which looked at data for the 17-month period following the law's implementation, claims that "illegal downloading [is] clearly on the decline in France."
If you were to download a copy of a copyrighted book through BitTorrent, you might be accused of stealing. And as piracy becomes a larger problem for publishers, you might even find yourself in court facing a lawsuit.
But there's good news: if you're the government, you don't have anything to worry about.
When agents of the United States federal government began an international operation to raid MegaUpload, they were targeting after an organization that was allegedly engaged in a highly-illegal and highly-profitable piracy business.
But their actions have had a ripple effect across the internet, with other 'file locker' and 'file sharing' services questioning their own futures.
While Hollywood pushes to have Washington D.C. take over the internet in the name of fighting piracy, some of the most successful purveyors of digital content are heading in the opposite direction.
Take for instance Rovio, the maker of Angry Birds.
Parts of the internet will go black tomorrow. From Wikipedia and Reddit to the Cheezburger network and Major League Gaming, numerous highly-trafficked web properties say they'll shut down to protest the SOPA legislation that would make the internet far less free in the name of fighting piracy.
Even Google is going to be making a statement using its homepage.
The blackouts are going on despite the fact that SOPA is effectively dead -- for the time being.
The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web's development, and not for the better.
Given the impact this dark and misguided legislation would have on the internet economy, it's no surprise that many are coming together to do what they can to ensure it doesn't become law.
Unfortunately, however, the discussion about SOPA is incomplete.
Can a prominent comedian shake up the comedy business by producing his own event and selling it to consumers online in digital format DRM-free? Thanks to Louis CK's experiment, we now know the answer is yes.
More than 100,000 comedy fans have snapped up 'Louis CK: Live at the Beacon Theater' for $5, earning the comedian a healthy profit and sparking a discussion about digital content, business models and pricing.
Here's what you can learn from Louis CK's experiment.
In its effort to defend the record labels, musicians and the recording industry at large, the RIAA became perhaps one of the most disliked organizations in the world.
Yes, most people will agree that piracy is wrong and that laws protecting content creators and rights holders are sensible, but the RIAA's tactics in fighting piracy, which infamously included widely-publicized lawsuits against grandmothers (dead or alive), didn't win it many fans.