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Posts tagged with Pinterest

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84% of female Pinterest users are still active in their fourth year: stats

In terms of user retention, this is an incredible figure. Especially compared to the competition.

In February 2014, I looked at Google+ and discovered that although it had 1.15bn users, only 35% of those were active monthly. Similarly 36% of Twitter’s registered users are active on a monthly basis.

Facebook fairs a lot better, a recent GWI Social report reveals a global account ownership figure of 83%, of which 49% are active and 56% of users log in more than once a day.

Of course social channels are very reluctant to reveal their true figures for active users, so its up to third party studies to estimate this and just because your regularly using Twitter right now doesn’t mean you won’t still be doing so in four years time. Which is why the headline figure for Pinterest is so encouraging.

In Q4 2013, Pinterest overtook Facebook for UK referral revenue for the first time, and is expected to do the same in the US in 2014.

RJMetrics has explored 50,000 random pinners and their pins to understand how Pinterest is currently doing in terms of engagement, pinners’ aspirations and the future of Pinterest.

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How retailers can make the most of Pinterest tools

Pinterest users are showing more passion than Facebook users do, as its content iss shared more often and has a longer shelf life.

Marketers should be adding content such as videos to their pinboards on a regular basis, and Pinterest is rolling out tools that make it easier for brands to showcase their products.


How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.

Frozen’s win in the Best Animated Feature category at the 2014 Oscars is surprisingly the first time the studio has ever won the award in its 13 year history. The critically well-received film is also about to overtake Toy Story 3 as the world’s highest grossing animated film ever. Things are looking up for the 91 year-old company. 

In terms of its online presence, according to data collected by Starcount, Disney was the second most popular brand in social media. The top spot was taken by Samsung, which I’ve already discussed in how Samsung owns social video

So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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How the top 10 US retailers use Pinterest

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.

This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.

marvel logo

How Marvel Comics uses Google+, Pinterest, Instagram and Twitter

Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.

With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.

However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).

Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.

Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.

How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.

Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.

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converse logo

How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.

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Top 10 UK retailers on Pinterest

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV).

In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

This should come as no surprise. The business case for retailers investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Pinterest logo

10 interesting digital marketing stats we've seen this week

It's Friday, so it's time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it's been...

Statistics include content marketing, online privacy, Pinterest and several studies that pour scorn on the idea that Facebook is dying.

For more digital marketing stats, check out our Internet Statistics Compendium.

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hammer and nails

Dissecting the 'death of Facebook'.

Here's the lastest stat: Pinterest’s Pin it button overtakes the Facebook Like on product pages. Another day, another report hammering a couple more nails into the Facebook coffin.

There’s a point where announcing the ‘death of Facebook’ feels more sensationalist than actual fact. Let’s take a glance at some of the most recent negative reports from the last couple of weeks. 

Pinterest overtakes Facebook for UK referral revenue, this comes from Adobe’s own social intelligence report from Q4 2013.

Facebook remains top for social referral traffic globally, states the Q4 2013 Shareaholic report in a more positive tone, however according to Adobe, Pinterest is quickly catching up and is likely to overtake Facebook for referral revenue in the USA this year. 

The level of active Facebook usage fell by 3% in the second half of 2013, states the latest GWI social report, with the gap between Facebook and it rivals narrowing year-on year. 

These are just the three reports we’ve covered on the blog so far, each with their own tang of negativity. Please feel free to scour the internet for further pessimistic reading.

8th Bridge has joined doomsayers with its Social Commerce IQ Retail 2013 report, in which 872 brands are analysed for their effective use of social commerce. The results are mixed for Facebook. This is where the opening Pinterest Pin it stat derives. 

Eric Abensur, CEO of Venda

How brands can use social images to sell online

When it comes to shopping, consumers have always preferred a more tactile and visual experience. 

The growth of ecommerce and social networks like Pinterest means that brands are increasingly allowing, even encouraging, consumers to share images of products online. 

Here, I'll look at how the mobile revolution and the prospect of wearable technologies like Google Glass are set to change how retailers  can use images to drive both brand awareness and, ultimately, sales.  

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Pinterest overtakes Facebook for UK referral revenue

Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.

However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV. 

That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.

These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.

This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.

However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.

Let’s take a closer look at the report.

Pinterest logo, ecommerce

Four points of Pinterest in ecommerce‏

The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.

With the novel arrival of the newest batch of pins that this social media channel has recently created for today’s modern digital consumers, will it be taking retailers by storm, or just bring a drizzle of rain into the world of ecommerce?