Posts tagged with Pinterest

What is ASOS doing so right on Pinterest?

It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post.

In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because interest has waned, in fact Pinterest currently has 70m users and the platform drives an unprecedented amount of traffic to retail sites.

It’s just because the best practice guidelines for brands to succeed on Pinterest haven’t really changed.

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What are Rich Pins and how can you use them?

Pinterest marketing for retailers has gotten a whole lot more interesting.

Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.

If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

Rich Pins are a very similar concept to ‘rich snippets’.  If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.

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Sweaty Betty shows how to build a brand around a social community

Sports and fitness are innately social activities, so health brands have reaped huge rewards from the rise of social media.

Two great examples of this can be found in the massive popularity of Tough Mudder and Cross Fit, which emphasise team building and camaraderie alongside physical exercise.

Another business built around a fitness community is Sweaty Betty. It sells sports gear for women online and in more than 30 stores across the UK.

These boutiques offer a drastically different shopping experience to the giant soulless warehouses from the likes of Sports Direct. In fact Sweaty Betty even hosts regular yoga classes and other fitness events.

With so much emphasis on building a community, I thought it would be useful to take a closer look at some of Sweaty Betty’s social activity.

Read on for a whirlwind tour of its various social profiles, or for more on this topic read our post on how Nike uses Facebook, Twitter, Pinterest and Google+.

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How delectable is Dunkin’ Donuts’ social media strategy?

From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts has been doing phenomenal work since it landed on social five years ago.

The brand’s Vines regularly turn up in 'best branded Vines round-ups', its Twitter account is often held up as a great example of interaction and its Instagram is a dangerous place to be if you have even a tiny amount of room left after lunch.

Not all the channels have been winners for Dunkin’ Donuts however, some of them are looking a little under loved and under developed. Perhaps this is a testament to the brand’s desire to give any new channel a go, and realising that ultimately not all channels are for every brand.

Or is there room for every brand on every channel? It takes research and no small amount of trial and error to develop the right tone of voice and tailor content accordingly. 

Let’s begin with Facebook and Twitter, Dunkin’ Donuts first forays into the rocky road of social media back in 2008, before checking out the newer channels.

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84% of female Pinterest users are still active in their fourth year: stats

In terms of user retention, this is an incredible figure. Especially compared to the competition.

In February 2014, I looked at Google+ and discovered that although it had 1.15bn users, only 35% of those were active monthly. Similarly 36% of Twitter’s registered users are active on a monthly basis.

Facebook fairs a lot better, a recent GWI Social report reveals a global account ownership figure of 83%, of which 49% are active and 56% of users log in more than once a day.

Of course social channels are very reluctant to reveal their true figures for active users, so its up to third party studies to estimate this and just because your regularly using Twitter right now doesn’t mean you won’t still be doing so in four years time. Which is why the headline figure for Pinterest is so encouraging.

In Q4 2013, Pinterest overtook Facebook for UK referral revenue for the first time, and is expected to do the same in the US in 2014.

RJMetrics has explored 50,000 random pinners and their pins to understand how Pinterest is currently doing in terms of engagement, pinners’ aspirations and the future of Pinterest.

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How retailers can make the most of Pinterest tools

Pinterest users are showing more passion than Facebook users do, as its content iss shared more often and has a longer shelf life.

Marketers should be adding content such as videos to their pinboards on a regular basis, and Pinterest is rolling out tools that make it easier for brands to showcase their products.

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How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.

Frozen’s win in the Best Animated Feature category at the 2014 Oscars is surprisingly the first time the studio has ever won the award in its 13 year history. The critically well-received film is also about to overtake Toy Story 3 as the world’s highest grossing animated film ever. Things are looking up for the 91 year-old company. 

In terms of its online presence, according to data collected by Starcount, Disney was the second most popular brand in social media. The top spot was taken by Samsung, which I’ve already discussed in how Samsung owns social video

So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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How the top 10 US retailers use Pinterest

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year.

This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest.

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

Let’s take a look at how the top 10 US retailers (in terms of 2013 sales) use Pinterest.

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How Marvel Comics uses Google+, Pinterest, Instagram and Twitter

Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.

With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.

However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).

Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.

Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.

How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.

Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.

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How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.

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Top 10 UK retailers on Pinterest

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV).

In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

This should come as no surprise. The business case for retailers investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales

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10 interesting digital marketing stats we've seen this week

It's Friday, so it's time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it's been...

Statistics include content marketing, online privacy, Pinterest and several studies that pour scorn on the idea that Facebook is dying.

For more digital marketing stats, check out our Internet Statistics Compendium.

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