Posts tagged with Pinterest

Are marketers overestimating mobile search?

Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.

So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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Why Pinterest should be part of your marketing strategy

Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.

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How three fashion brands became the most ’socially engaged’

According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.

In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.

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Facebook wants to turn Pages into shops

The world's largest social network has built a billion-dollar ad business, but its ambitions don't end with advertising.

Now, according to a report, Facebook is upping its social commerce efforts and looking to turn Pages into hubs for shopping.

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60 quick social media tips for beginners

I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. 

I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social. 

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Five small businesses with brilliant Pinterest pages

Recently I wrote a post covering what the top five UK ecommerce brands are doing on Pinterest

But why should corporate giants have all the fun? 

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How the top five UK ecommerce brands use Pinterest

We’ve written extensively about Pinterest in the past, but seeing as I’m relatively new to the fold I thought it would be a good idea to get my head around this visually pleasing virtual pinboard.

I’m going to focus on how some of the top ecommerce brands in the UK are using the social network to engage with their target customers.

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Twitter channels Pinterest with product and place collections

As it seeks to find new ways to make its service more useful to brands, Twitter is taking a play out of Pinterest's playbook with the launch of new features around products and places.

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Pinterest enables ecommerce with Buyable Pins

When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.

Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.

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Cinematic Pins bring animation, video to Pinterest advertising

The most popular next-generation social platforms are finally seeking to monetize, but they're not doing it in traditional ways.

In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.

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How mouth-watering is Krispy Kreme’s social media strategy?

I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.

Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.

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