Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
The world's largest social network has built a billion-dollar ad business, but its ambitions don't end with advertising.
Now, according to a report, Facebook is upping its social commerce efforts and looking to turn Pages into hubs for shopping.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.
Recently I wrote a post covering what the top five UK ecommerce brands are doing on Pinterest.
But why should corporate giants have all the fun?
We’ve written extensively about Pinterest in the past, but seeing as I’m relatively new to the fold I thought it would be a good idea to get my head around this visually pleasing virtual pinboard.
I’m going to focus on how some of the top ecommerce brands in the UK are using the social network to engage with their target customers.
As it seeks to find new ways to make its service more useful to brands, Twitter is taking a play out of Pinterest's playbook with the launch of new features around products and places.
When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.
Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.
The most popular next-generation social platforms are finally seeking to monetize, but they're not doing it in traditional ways.
In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.
I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.
Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.
It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post.
In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because interest has waned, in fact Pinterest currently has 70m users and the platform drives an unprecedented amount of traffic to retail sites.
It’s just because the best practice guidelines for brands to succeed on Pinterest haven’t really changed.
Pinterest marketing for retailers has gotten a whole lot more interesting.
Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.
If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.
Rich Pins are a very similar concept to ‘rich snippets’. If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.
Sports and fitness are innately social activities, so health brands have reaped huge rewards from the rise of social media.
Two great examples of this can be found in the massive popularity of Tough Mudder and Cross Fit, which emphasise team building and camaraderie alongside physical exercise.
Another business built around a fitness community is Sweaty Betty. It sells sports gear for women online and in more than 30 stores across the UK.
These boutiques offer a drastically different shopping experience to the giant soulless warehouses from the likes of Sports Direct. In fact Sweaty Betty even hosts regular yoga classes and other fitness events.
With so much emphasis on building a community, I thought it would be useful to take a closer look at some of Sweaty Betty’s social activity.
Read on for a whirlwind tour of its various social profiles, or for more on this topic read our post on how Nike uses Facebook, Twitter, Pinterest and Google+.
From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts has been doing phenomenal work since it landed on social five years ago.
The brand’s Vines regularly turn up in 'best branded Vines round-ups', its Twitter account is often held up as a great example of interaction and its Instagram is a dangerous place to be if you have even a tiny amount of room left after lunch.
Not all the channels have been winners for Dunkin’ Donuts however, some of them are looking a little under loved and under developed. Perhaps this is a testament to the brand’s desire to give any new channel a go, and realising that ultimately not all channels are for every brand.
Or is there room for every brand on every channel? It takes research and no small amount of trial and error to develop the right tone of voice and tailor content accordingly.
Let’s begin with Facebook and Twitter, Dunkin’ Donuts first forays into the rocky road of social media back in 2008, before checking out the newer channels.