Posts tagged with Pinterest

Amazon's CTO highlights seven transformations cloud services will enable

Yesterday, we attended the Amazon Web Services Summit in New York where Dr Werner Vogels, CTO, Amazon, gave the keynote speech highlighting how cloud services will transform how we do business. 

Though some critics think cloud services may have unforeseen challenges, Vogals somewhat salesy keynote also had representatives of companies using Amazon cloud services come to the stage to say why the cloud is enabling their businesses to do things they could never do before.

As these (and most) businesses are discovering, a data revolution is taking place. The amount of information we need to process, map and store is growing at exponential rates. So in comes cloud services. 

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Jetsetter's Kate Spade promo created 77,000 new members

Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.

Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.

The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.

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Pinterest revenue per click beats Facebook, Twitter: report

Businesses, particularly those in the retail industry, may have good reason to be skeptical about Facebook commerce, or f-commerce as it's come to be known, but that doesn't mean that social commerce should be written off.

For a growing number of companies, using social media to drive revenue is not just a dream, it's reality.

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'Pinvolve' Facebook app increases re-pins by 150%

A Facebook app that converts brand's Facebook pages into Pinterest-style pinboards has reportedly achieved a 150% increase in re-pins for its users.

‘Pinvolve’ creates a new section on a Facebook page that presents all photos as posts on a pinboard in a style similar to Pinterest's layout.

It also displays all the Facebook ‘likes’ and comments for each post.

When you hover over an image on the Pinvolve board, a ‘Pin it’ button appears which then re-posts the content to Pinterest.

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China gets its Pinterest clone courtesy of Alibaba

Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?

China's Alibaba apparently thinks so.

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Pinterest: a spammer's newest best friend?

Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.

Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.

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A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. 

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled. 

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around... 

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Kotex Israel uses Pinterest to send inspirational women personalised gifts

While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.

We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.

While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.

Now feminine hygiene brand Kotex's efforts have come to light.

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Pinterest for retailers and content marketers: infographic

As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers. 

This infographic from Maxymiser contains some useful data on who is using the site, what they are doing on the site, as well as some ideas on how brands can use Pinterest

For more on Pinterest, see guest blogger Dave Wieneke's three part series. He explains its potential for digital marketers, the copyright issues which may threaten it, and Pinterest's business model

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Peugeot uses Pinterest to launch puzzle competition

Peugeot Panama has launched a Pinterest-based competition that asks people to complete puzzles by repinning images of its cars.

Last week the brand created several boards depicting different models with pieces missing.

People can search for and find these pieces, pin them on their own boards and share it with Peugeot. The first five people to complete their boards win prizes.

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What's Pinterest's Business Model - Do They Need One

How does Pinterest make money?

The third and final part of our series on Pinterest brings us to  the making-money part of the story.

After all, that's what separates a “cool feature” from a business. And by Pinterest's own admission, they're still figuring out their business model. And a sceptical as I am by nature, my response is "so what?"

Twitter looks like a viable social media titan, but does anyone think they've cracked the code on their revenue model? And with just over 20 staff, and 10 million users - with brands now running campaigns on Pinterest, there's a difference between "not having" a model, and waiting to select the right business model.

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Is Pinterest a Copyright Time Bomb?

Is Pinterest a copyright time bomb?

MIT Tech Review hails Pinterest's terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.

The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".

On one hand Pinterest makes it easy to grab images from all over the Internet, even though the terms of use say that's something users will never do.

I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.

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