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Posts tagged with Pinterest

A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. 

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled. 

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around... 

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Kotex Israel uses Pinterest to send inspirational women personalised gifts

While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.

We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.

While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.

Now feminine hygiene brand Kotex's efforts have come to light.

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Pinterest for retailers and content marketers: infographic

As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers. 

This infographic from Maxymiser contains some useful data on who is using the site, what they are doing on the site, as well as some ideas on how brands can use Pinterest

For more on Pinterest, see guest blogger Dave Wieneke's three part series. He explains its potential for digital marketers, the copyright issues which may threaten it, and Pinterest's business model

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Peugeot uses Pinterest to launch puzzle competition

Peugeot Panama has launched a Pinterest-based competition that asks people to complete puzzles by repinning images of its cars.

Last week the brand created several boards depicting different models with pieces missing.

People can search for and find these pieces, pin them on their own boards and share it with Peugeot. The first five people to complete their boards win prizes.

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What's Pinterest's Business Model - Do They Need One

How does Pinterest make money?

The third and final part of our series on Pinterest brings us to  the making-money part of the story.

After all, that's what separates a “cool feature” from a business. And by Pinterest's own admission, they're still figuring out their business model. And a sceptical as I am by nature, my response is "so what?"

Twitter looks like a viable social media titan, but does anyone think they've cracked the code on their revenue model? And with just over 20 staff, and 10 million users - with brands now running campaigns on Pinterest, there's a difference between "not having" a model, and waiting to select the right business model.

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Is Pinterest a Copyright Time Bomb?

Is Pinterest a copyright time bomb?

MIT Tech Review hails Pinterest's terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.

The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".

On one hand Pinterest makes it easy to grab images from all over the Internet, even though the terms of use say that's something users will never do.

I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.

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Should you care about Pinterest?

What Is Pinterest, and why should anyone care?

Pinterest's potential isn't an all-or-nothing proposition. But if you're a digital manager, you need a clear point of view on this for those you advise.

Yes, there's hype, but Pinterest is the front edge of at least two important digital marketing trends.

This is the first in a series of three posts taking a strategic view of what's shaping-up to be 2012's breakthrough new social network.

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Think like an entrepreneur: Five strategies for brand innovation

Innovation. It's brought up in articles, at conferences and in board meetings. But how can we innovate in companies that still don't have the flexibility or the right mind set?

Julie Cottineau, former VP of Brand for Virgin USA, brought the idea that we are all entrepreneurs to Columbia University's Brite Conference this morning. Innovation isn't just for new businesses so how do we bring it to the heart of an established company?

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11 ways to use Pinterest as a brand

It's official. Everyone’s gone Pinterest mad.

Analysts are debating its long-term value, retailers are seeing increased referrals (suggested to be at higher levels than Facebook) – and even the Metro is getting involved, with a full page spread in yesterday's paper.

But at a practical level, what’s the best way to get involved? Should you? Is there any best practice yet?

The site is (relatively) young, so people are still learning, but we’ve compiled some of the best ways to use Pinterest as a brand - with examples of those already doing so in each case.

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While Pinterest's popularity surges, questions about legality surface

While Facebook struggles with f-commerce, a younger upstart, Pinterest, may be the next big thing in social commerce. The service, which is an "online pinboard" that allows users to "share things you love", is surging in popularity.

But there may be a downside to increased popularity, as some are questioning whether the service is promoting copyright infringement on a massive scale.

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US Army turns to Pinterest to reach a female audience

While Pinterest is more popular with men in the UK, in the United States, Pinterest is most popular with women.

That, you might think, would make it a pretty unlikely target for the US Army's social media team, but that's not the case. In fact, Pinterest is of great interest to the US Army precisely because of its demographic makeup.

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Brand squatting on Pinterest affects 90% of the world’s top brands

Just five of the world’s top 50 brands have claimed their profiles on Pinterest, the latest social platform to claim the hearts and minds of the digerati.

I looked through Interbrand’s list of 100 brands, stopping at the halfway mark, to see whether social media marketers were adopting Pinterest in their droves. On the face of things, they’re not.

Of the 45 brands yet to create official Pinterest accounts - assuming that they do - only one is still available. The rest have been claimed by individuals with a bona fide claim to the username, or have been bagged by brand squatters. 

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