{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Persuasive Copywriting

mapmyrun home image

Strava VS MapMyRun: seven lessons in explainer homepage design

Strava and MapMyRun are both GPS-based web and mobile tracking services for runners and cyclists.

At a glance, they have similar homepages, designed to explain the concept and coax visitors to sign up. 

The respective pages are similarly sized, with large imagery, simple text, top and bottom menus and the aim of quickly informing the user of the service proposition.

And yet, Strava is more effective. How does it do it?

Why we overestimate technology and underestimate the power of words

Why copy is Amazon's secret sauce

Many experts assume the social recommendation system is its killer feature.

But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon?

Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret.

But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say it’s copy.

The smartest algorithms make sure you get to see products that you love (to buy). A recommendation engine knows what you really want, what you really really want. Computing thousands of variables is the key to predicting consumer behavior.

Nah, I don’t buy it. The black box probably does have an impact, but I know for sure the copy has.