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Posts tagged with Personalisation

The return of creativity and design

Optimisation leads to incremental gain, while creativity leads to disruption.

In this extract from our Top 100 Digital Agencies Report 2015, I explore how the importance of creativity is being re-evaluated and how marketers are using this to build stronger connections with consumers.

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Eight behavioural marketing trends & talking points from Thailand

The final of our four Asia-Pacific behavioural marketing roundtable events took place in Bangkok last week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

In this post I’ll give an overview of the main topics that emerged from the roundtable conversation, and you can also read other summaries from our events in Malaysia, Singapore and the Philippines.

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Why make it personal? Personalisation vs contextualisation

This article explores the difference between personalisation and contextualisation and assesses the risks and benefits.

Which one is right for your business? 

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Which trends are changing the way marketers engage with global customers?

Every marketing team in every organisation is having to deal with a furious pace of change in all areas of business.

Customer behaviour, technology, media, data analysis, the way we connect and interact with one another and companies… All these trends are evolving exponentially, but not necessarily at the same speed or in the same way in every territory.

This creates many challenges for marketers with a global remit.

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Experience is the brand: Brad Rencher at Adobe Summit 2015

Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at Adobe Summit EMEA 2015.

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How will email marketing evolve over the next five years?

Email marketing is one of those disciplines that people often claim is on the way out.

However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon.

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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

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Eight key trends from our Bangkok data marketing roundtables

Econsultancy and IBM’s BusinessConnect series of events stopped off in Bangkok last week, giving local marketers the chance to share their experiences in data-driven marketing.

The Thailand conference was sandwiched between similar roundtable events hosted in Malaysia and Singapore.

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Five key points from our personalisation roundtables in Singapore

Personalisation is widely accepted as an effective method of making marketing messages more relevant, which then helps to improve the impact and ROI.

But how can we move beyond basic tactics such as personalised email greetings and ‘users who bought this also bought’ product recommendations?

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18 excellent features of Argos’s mobile app

Argos has been named one of the top multichannel UK retailers thanks to its customer-focused mobile app.

Placing a particular emphasis on creating an easy, joined-up customer experience has led to this app becoming one of the most popular downloads in Q4 2014.

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Amazon and the age of personalised marketing

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  

The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.

The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.

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Digital trends 2015: CX & personalisation still high priorities

As 2015 gets under way it’s clear that the opportunities for marketers have never been greater.

But what will be the major digital marketing trends for the next 12 months?

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