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Posts tagged with Personalisation

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Four reasons that automation requires a human touch

Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.

Here are four (100B) reasons that automation necessitates a creative fightback.

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this time it's personal

17 ways to personalize ecommerce for four types of customer

Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success.

Fast forward to 2015 and Econsultancy’s latest Conversion Rate Optimisation report, in association with RedEye, and only 22% of respondents said they had implemented website personalisation.

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How Aston Martin uses product personalisation in a luxury market

As a marketer in digital, the word 'personalisation' might conjure up thoughts of cookies and triggered email.

But what does it mean in luxury automotive for Aston Martin.

Simon Sproule, Director of Global Marketing Communications, gave us the inside track at the Festival of Marketing.

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Behavioural marketing: How is it going in Australia?

Econsultancy held the Behavioural Marketing Roundtable in Sydney on Wednesday, November 11 and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

Here's a summary of what was said.

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How Birchbox engages customers with ‘personalisation that disappears’

I went to #canvasconf recently (organised by 383) and listened to Liz Crawford, CTO of Birchbox.

Liz had some deceptively simple insights into the concept of personalisation in ecommerce today.

Here are some of the things I took away.

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Why personalisation is the key to gaining customer loyalty

Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty.

Marketing teams need to harness actionable insights from the multiple data channels available to them to create engaging and relevant conversations with the customers.

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Customer experience: the trends, challenges and opportunities

I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. 

We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers. 

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How TUI increased conversions by 17% using personalised ads

Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.

So what can it deliver?

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Penalisation for personalisation: Google, dynamic content & SEO

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.

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Why real-time marketing is critical to the modern brand

In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.

Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?

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NFC technology in packaging: does it have a future?

Rarely a day goes by when the Econsultancy editorial team doesn’t receive an email or 10 updating us on an ‘innovative’ development from one brand or another. 

Usually I only glance over emails like this. But on a recent Friday afternoon I got one related to booze, and suddenly the sender had my attention. 

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15 most insightful examples of Econsultancy research in 2015 (so far)

Our blog merely scratches the surface of what Econsultancy has to offer.

If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.

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