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Posts tagged with Personalisation

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How digital can revolutionise the customer experience in travel & leisure

Spend enough time in hotels and you’ll realise that your needs are varied and many.

Unless you’re getting five-star treatment, living away from home can be a frustrating experience at the best of times. At the worst, it can be total hell.

1 comment
CRO trends

Seven conversion rate optimization trends to take advantage of in 2016

I’ve been in the CRO industry for many years now, and each year I ask the same questions.

Is 2016 finally going to be the year of conversion rate optimisation? 

What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity of web analytics or SEO?

10 comments
tete a tete

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat's success in the East.

I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.

Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.

It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.

5 comments

What is location-based advertising & why is it the next big thing?

66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? 

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

4 comments

What are the biggest email marketing errors that brands still make?

Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.

For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.

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Nine email marketing trends set to dominate 2016

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.

I asked several experts to suggest the trends that will define email marketing over the next 12 months.

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Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

2 comments

10 of the best US digital marketing stats we've seen in the past two weeks

In this final US-focused digital marketing stats round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more.  

Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks. 

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Three trends in online consumer behaviour, according to Facebook

The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook. 

In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital. 

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monkey typing

Four reasons that automation requires a human touch

Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.

Here are four (100B) reasons that automation necessitates a creative fightback.

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this time it's personal

17 ways to personalize ecommerce for four types of customer

Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success.

Fast forward to 2015 and Econsultancy’s latest Conversion Rate Optimisation report, in association with RedEye, and only 22% of respondents said they had implemented website personalisation.

2 comments
aston logo

How Aston Martin uses product personalisation in a luxury market

As a marketer in digital, the word 'personalisation' might conjure up thoughts of cookies and triggered email.

But what does it mean in luxury automotive for Aston Martin.

Simon Sproule, Director of Global Marketing Communications, gave us the inside track at the Festival of Marketing.

1 comment