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Posts tagged with Paid Social

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How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

potato and money on calculator

Are marketers overspending on TV, display and even SEO?

Econsultancy's Media Budgets Index, in association with Datalicious, compares media budget allocation with perceived media consumption.

I've picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.

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Pre-consideration marketing: the future, now?

Paid ads have historically targeted in-market consumers, but today's growing ad platforms are moving closer to passive consumers: the larger audience that are yet to make a purchase decision. 

Are you ready to start paying for your social media?

Are you ready to start paying for your social media?

Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.  

Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.


Why are retailers' Facebook news feed posts reaching fewer fans?

In February of this year Facebook turned 10, and what a wild ride it has taken all of us on.  

Retailers, brands and celebrities (for the sake of this article these three groups will be referred to as 'retailers') quickly realised Facebook was the go to social media channel, stimulating brand buzz and developing direct consumer relationships. Facebook was the social golden child. 

Now, these very same Retailers are accusing Facebook of intentionally reducing 'organic reach' purely for commercial gain. 

While the retailers' accusation of Facebook is convenient, there are two sides to this story.

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