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Posts tagged with Paid Search

Six things PPC marketers want from Facebook Graph Search, but won't get

We've covered Facebook's Search Graph extensively, from early predictions to insights into what it means for marketers.

In this post, we asked paid search experts for a view on what they would like to see as a paid search tool on Facebook Open Graph (integrating Bing) and why. 

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In epic Wall Street battle, hedge fund manager turns to AdWords

Billionaire hedge fund manager Bill Ackman believes that Herbalife, a multi-level marketing company, is an illegal pyramid scheme.

And he says not just talking: he's shorted Herbalife stock, which is publicly-traded, to the tune of $1bn.

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Revenue from paid search grows 31% on Black Friday: report

Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.

The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.

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How to get your online presence sorted for the Christmas rush

The Christmas season undoubtedly gives online marketers more nights of restless sleep than any other time of year.

The number of clicks rapidly fluctuate as more consumers each year take to the internet to get their Christmas shopping done and marketers need to make sure the right products are being represented at the right time, as well as correctly reflecting availability.

To help ease what is a very stressful time, we’ve been analysing data from the same time last year to help marketers prepare their campaigns to cope with key dates and fluctuations.

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Creative testing for PPC marketers continued

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test.

Last time, we discussed how to prioritise and test keyword tokens and use dynamic keyword insertion to increase creative relevancy. Today, in part three of this four part series, we’ll walk through how to prioritise tests based on return and the importance of limiting test elements.

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Q&A: David Szetela on paid search marketing & affiliate management

Affiliate marketing exists on the crossroads of a number of online marketing channels. Paid search is one of the channels that many affiliate managers end up having trouble reconciling affiliate marketing with. Can the two co-exist in harmony, and if so, how do you achieve it? 

Today I am excited to bring you a Q&A with David Szetela, an online advertising expert, author, speaker and consultant, former CMO for Bionic Click and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

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Re-targeting and paid search coming to Facebook. Will you be ready?

Facebook has been making great strides in further monetizing their platform. With stock prices down and a few recent acquisitions under their belt, it’s becoming increasingly more necessary to build onto the already pre-established advertising capabilities.

With much focus being on ‘organic growth’ and ‘engagement’ stemming from their Sponsored Story Ad Units, it only makes sense to compliment the organic with Paid Search. Many users utilize Facebook Search to navigate to brand pages – Facebook is now making it easier to have a specific brand page bubble to the top for keywords, and also brand terms.

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More creative testing tips for PPC marketers

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test.

Previously, we discussed how to select an appropriate test, maintain keyword relevance and limit opportunity costs.

Today I'm going to talk about prioritising and testing keyword tokens to use dynamic keyword insertion and increase creative relevancy.

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What are the most important challenges facing paid search?

Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.

As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry. 

So much material was contributed for the guide that we couldn’t include all of it. Instead, we are offering some of their insights here on the blog.

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What are the important trends in bid management technology?

Following the release of our PPC Bid Management Technologies Buyer’s Guide, we’re continuing to share some of the insights that those working in the field provided us with in the run up to the guide.

Last time we shared 18 key tips for companies considering bid management technology from our contributors. For this post we share answers to the question, “What are the most important trends occurring in the bid management technology market?” 

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What are the biggest opportunities within paid search?

On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.

This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry. 

As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.

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18 key tips for companies considering bid management technology

In our recently published PPC Bid Management Technology Buyer’s Guide, we set out some of the issues that companies should consider when investing in bid management technology.

To provide the best advice, we approached people working at the coalface of paid search and bid management and offered them the opportunity to share their wisdom.

As usual, we received far more material than we could fit in the guide. Here are some of the expert tips to consider and pitfalls to avoid that will help you get the best possible success out of bid management technology.

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