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More than ever, customers are using a variety of ways to interact with your business offline or online.
This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline.
This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view.
But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake wobbly Santa belly and pullovers with Rudolph’s glowing red nose and things went dramatically off-course.
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Paid search is a key element of marketing campaigns during the festive shopping season.
What should advertisers be focusing on to succeed this year?
From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup!
The full 10 for today's halloween edition and, of course, there are more online marketing charts and statistics over in the Econsultancy Internet Statistics Compendium.
Enjoy and be well.
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.
There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.
It's pleasing to have so many upper case letters in a headline.
It's an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA.
Here's what Jared had to say about life on the PPC shop floor.
Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.
Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.
If you've been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy's annual awards celebrating excellence and innovation in digital marketing.
To give you some inspiration here's a round up of five entries we received last year...
Econsultancy's expert team of analysts have continued their sterling work this year, and to highlight some of their excellent research I've rounded up a load of interesting stats from our Q2 reports.
Yes, I am aware that Q2 ended more than a month ago, but the saying "better late than never" is my guiding principle with this post.
It includes data on customer lifetime value, mobile optimisation, paid search, big data, mobile commerce and the UK's top digital agencies.
This by no means includes all of the reports published by Econsultancy this year, so head here to explore our full range.
We've got so many beautiful stats for you this week.
From native advertising to online TV, paid search spend to site search conversion, social media in travel to banking online. Please enjoy and share at will.
For more online marketing statistics, download our Internet Statistics Compendium...
Well hello there, and welcome back to our weekly stats roundup.
This time it includes data about Enhanced Campaigns, Facebook's earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs.
For more of this type of thing, download the Econsultancy Internet Statistics Compendium...
Recruiting the right talent for your team is tricky no matter what industry you're in, but people working in search marketing face some very particular challenges.
There aren't a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent.
There are a lot of excellent search marketers with only a few years experience and others who’ve done the years but don’t have the skills.
Lots of people are responding to this by taking on trainees, this can work a treat but does eat into one of your most precious resources – your senior team's time.
So if you decided to recruit someone with more experience what do you ask them?