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Posts tagged with Owned

Looking at the pros and cons of tag tracking

Firstly, thanks for all the great comments and emails I received following the first instalment of this article.

A lot of people commented on the many overlaps between the themes and particularly around the tagging requirements.

Tagging is a great area to explore, so I thought I would take this and a few of the other themes that were proffered before looking at areas to postpone focus, in the next instalment.

If you would like to see these prioritised further or which companies are differentiating themselves in this space, please let me know or add in the comments field below.

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How to benefit from the Facebook post lifecycle

Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities.

This is blurring the lines between branded content, paid advertising, and consumer conversations.

Marketers therefore need to integrate owned, paid and earned social media strategies.

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