{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Organic Results

How branded search and ads affect organic CTR

A new study underlines the importance of organic search rankings, and the value of a page one ranking. 

Put simply, If you're not on page one of Google's search results, you're almost nowhere, with pages two and three picking up just 5.59% of the clicks. 

The study also has some interesting insights into the effect of ads on CTR, and differences between mobile and desktop search. 

11 comments

36% of people still don't realise that Google Adwords are ads

Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings. 

Well, thanks to UX firm Bunnyfoot, we have an updated version of the test, which finds similar results.

This time, 36% of people tested still do not realise that Google Adwords are ads.

Furthermore, about a quarter of people don’t know that Google had any advertising at all. And this despite the yellow text box proclaiming 'ads'. 

17 comments