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For what feels like the last five years it has been predicted that "next year will be the year of mobile."
Well perhaps 2012 was finally that year in many aspects, and long live the multichannel shopper I say. So before I start seeing "2013 will be the year of the tablet", I'm hoping that 2013 will finally be the year of conversion optimisation.
To be more precise this is actually profit optimisation, but let’s not muddy the waters too much and just focus on the big C for now.
Here are the predictions from me and my team at PRWD for what 2013 has in store for the testing and optimisation industry. What do you think?
Improving the on-site conversions is the biggest challenge for e-commerce businesses, according to a new survey by SLI Systems.
Almost two thirds of respondents (63%) cited improving conversions as their biggest challenge, closely followed by attracting more visitors (62%).
Improving logistics came third with 22%, followed by international expansion (16%) and increasing advertising rates (11%).
It should be pointed out that this was a closed question that only had five possible responses, but it still highlights the fact that boosting conversion rates is a high priority for e-commerce sites.
Smaller screens, limited functionality, lagging conversion rates... these are all reasons digital marketers and web teams attribute mobile with the position of the poor cousin of desktop. But it’s a big mistake to do so.
Whether you are just starting out on your mobile strategy or you have had one in place for a while, one thing that we know is that mobile is growing fast. And this means you will need an approach to optimisation.
The cost of attracting high-value visitors to a website is increasing as sites compete for the same customers.
With online conversion rates in the UK falling by 55% over the past five years the best way to increase efficiency is exploiting existing visitor streams with conversion optimisation.
To coincide with the launch of the 2012 Conversion Rate Optimisation Survey, here are seven tips to boost a website’s success...
Do you have a mobile optimised site? If the answer is no, then how long can you continue to ignore the lost opportunity as customer preferences shift? And are you interested in maximising the volume of customers who visit this site?
Optimising the Mobile Journey is no longer optional...
Econsultancy has just published an updated version of its Online Video Best Practice Guide. The latest report reflects the evolution of online video from simply a 'nice-to-have' to a strategic marketing tool.
We caught up with the report's author, Steffan Aquarone, to find out more about how the world of online video has changed since the last version of the guide, and what the future holds for this rapidly moving space.
Improving the customer experience on an e-commerce site has historically been about optimising around transactions, making your website easy to use and focusing on conversion rates at various points in the funnel.
To be really successful though, it’s critical to think beyond this idea of transactional optimisation.
A fully optimised online customer experience means much more than just making it easy for your customers to buy things, it’s about building long-term relationships through personalisation, timely relevance and treating visitors as individuals.
Saying the right thing to the right person at the right time. You need to consider how to optimise that relationship.
One of the trends highlighted in the recently updated SEO Agencies Buyer’s Guide is that client demands are pushing innovation and the development of proprietary technology – both in-house, and at agencies.
These changes are also impacting on the client/agency relationship.
To explore this theme further, I spoke to independent digital consultant Andy Betts, one of the contributors to the guide.
A key trend identified in the new Econsultancy SEO Agencies Buyer’s Guide 2012 is that the boundaries of SEO as a digital discipline are continuing to blur. Historically, the responsibility for natural search has fallen to channel specialists with a deep technical knowledge, but now its importance is increasingly permeating other areas.
Econsultancy’s Email Marketing Industry Census, sponsored by Adestra, has for the past five years been assessing how companies and agencies are adapting to meet the challenges and opportunities present in the email marketing channel.
With email being rated very highly as a channel for return on investment (second only to SEO), but the effectiveness of ‘batch and blast’ techniques decreasing, it is important that marketers stay ahead of the game to maintain its effectiveness.
The results of our sixth annual Email Marketing Industry Census 2012, published today in association with Adestra, has shown that companies consider the ROI from email marketing to be higher than for most other digital channels including social media marketing.
In fact, in terms of the company respondents who said that email marketing was “excellent” or “good” for return on investment, email was higher than any other channel except SEO.
This year's study has also found that companies adopting best practice and using ESP platform functionality (beyond basic 'batch and blast'), are significantly more likely to see a strong financial return from their email campaigns.
E-commerce voice of customer surveys are a great way of learning what your customers want and what's making it hard for them to buy from you.
There's a wealth of optimisation advice and market intelligence to be had, if you just give customers a chance to tell you what they think.
This post gives you a quick overview of how to get started with surveys. It covers the kind of systems you can use and explains some of the valuable details which will give you extra site optimisation information.
I'll also suggest how you can work with the information in a way which will give you maximum benefit.