Posts tagged with Online And Offline

Joining up online and offline data: seven predictions for the next six months

A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing.

This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. 

Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

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