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Posts tagged with Online Advertising

Changing communications for changing times

Arguably the most importance facet of the growth of social media and increasing personalisation of the web has been the resultant growth of the online audience.  

Thanks to the increasing sophistication of both technology and user interfaces, it is significantly changing the nature of how audiences react online, not just in the younger generation, but also older users.

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When retargeting turns into stalking

Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fueled display advertising market.

We've all been the victim of this: you look at a pair of pink, fluffy handcuffs on BondageMaster.com and for the next three months, the very same handcuffs appear on almost every other site you visit. Spooky.

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New Ad Serving Buyer’s Guide released

Ad Serving Buyer's GuideEconsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

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Agency - the new four letter word

madison avenueCreative Mad Men - and women - have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It's time for everyone to wake up.

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Why it's time to pay attention to HTML5

html5 logoThe Web is getting a makeover. HTML5, the not-yet-ratified update of digital media's standard language, is poised to become a game-changer for publishing, advertising, marketing, video, mobile platforms and search. The industry big guns: Google, Microsoft, Mozilla and Apple, are all over the new format. While it may not yet be the moment to convert to this yet-embryonic platform, it certainly is time for anyone doing business on the Web to get up to speed on what HTML5 is, and why it may soon be changing digital media, commerce, publishing and advertising.

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Brands and the World Cup: who were the real winners and losers?

Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle.

From betting and beer to travel to TVs, who were the real winners and losers?

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Digital Fail: Rolling Stone lets its exclusive get scooped online

If you care at all about U.S. politics, chances are you've heard about the Rolling Stone profile of General Stanley McChrystal that could cost the commander of U.S. forces in Afghanistan his job.

The magazine sent copies of of its explosive interview with the general to other news outlets yesterday. But it didn't put the story online until today, leaving precious hours for other websites to discuss and reprint the story in its entirety. There are arguments to be made for preserving print. And then there's shooting your page views in the foot.

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Study: Opt-in regulation decreases ad effectiveness by 65%

As Congress mulls a recently proposed online privacy bill draft, advertisers and privacy advocates are making the case for their competing interests on the matter. But a new study from two marketing professors argues that any privacy regulation will negatively effect the utility of online advertising.

According to the study, called "Privacy Regulation and Online Advertising," forcing users to opt-in to online tracking can have a negative effect on advertising efforts — reducing effectiveness by 65%.

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2010 could be the year of the display ad

Has online advertising rebounded from the recession? If not, things are definitely picking up. According to the Internet Advertising Bureau and comScore, digital advertising is performing better than last year. What's more? Display advertising is starting strong. The sector hit record revenues in the first quarter of 2010.

Which leaves a question: Have display advertising's woes been unfairly tied to the recession?

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Skype's dilemma — Can ubiquity breed a business model?

Online communications tool Skype has been wildly popular in its seven-year existence. And for good reason — it makes free internet and video calls feasible for people who want to communicate around the world. But the business model has one discernable flaw: if everyone in the world used Skype to call each other, the company would make no money.

Skype CEO Josh Silverman says his company's mission is to be “the fabric of real-time communication on the web." With over 23 million people Skyping in March, it seems the company is getting pretty close to achieving that goal. But getting users to pay for premium services could be a challenge. That's why the company is considering adding advertising to its interface. Will consumers take to ads after getting Skype for free all these years?

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Portals: don't be dazzled by the traffic

There was a big hoo-ha last week as eMarketer’s recent research concluded that portals remain effective ad platforms. This came as Yahoo! was all over the press for attributing their financial recovery to a revival in online advertising spend.

Display advertising on Yahoo! has grown by 20% this quarter and the four big portals – Google, Yahoo!, Microsoft and AOL – all took in a total of $191,707 million in the US in advertising revenue between 2008 and 2011.

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PreferenceCentral lets consumers manage the advertising they see online. Will they use it?

Online advertisers are working hard to self-regulate and avoid the wrath of the Federal Trade Commission when it comes to behavioral targeting. To help with those efforts, spam management company UnsubCentral launched a new tool that gives people more control over the ads they see online. PreferenceCentral lets consumers decide what kinds of behaviorally targeted advertising they do and do not want to recieve.

If individuals (and online advertisers) start using it, UnsubCentral could play a big role in serving more relevant (and welcome) advertising online. Trouble is, there's no way to know that will happen.

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